Search results for: content marketing

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 29 Sep 2014

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, Research, South & Central America, Technology, United States, Youth Trends on 20 Aug 2014

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 18 Jun 2014

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the...

Posted in: Agents, Australia/Oceania, Immigration, Marketing, Most Popular, New Zealand, Regions on 13 May 2014

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control)...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 14 Apr 2014

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, Regions on 1 Apr 2014

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these,...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Online Learning, Regions, Research, South & Central America, Technology, Youth Trends on 28 Jan 2014

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 27 Nov 2013

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 29 Oct 2013

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, Research, South & Central America, Technology, United States, Youth Trends on 22 Aug 2013

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business –...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, South & Central America, Technology, United States on 28 May 2013

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, United States on 10 Apr 2013

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, South & Central America, Youth Trends on 27 Feb 2013

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms...

Posted in: Africa, Asia, Australia/Oceania, Europe, Higher Education, K-12, Language Learning, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Vocational on 14 Dec 2012

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible....

Posted in: Marketing, Most Popular, North America, Regions, Technology, United States, Youth Trends on 15 Nov 2012

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used...

Posted in: Asia, China, Marketing, Online Learning, Regions, Technology on 30 May 2012

Social media as a marketing tool – who does it best?

Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This...

Posted in: Europe, Marketing, North America, Regions, United Kingdom, United States on 1 May 2012

There’s no mobile web, there’s only content

Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to...

Posted in: Marketing, Technology on 17 Jan 2012

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

Posted in: Marketing on 15 Dec 2011

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

Posted in: Africa, Asia, Australia/Oceania, Europe, Higher Education, Marketing, Middle East, North America, Regions, Research, South & Central America on 30 Aug 2016

« Older EntriesNewer Entries »

Featured Posts

Popular

Recent