Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many of your prospective students are using it in that way....
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What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look for on websites? First and foremost, they want a strong...
The best international education marketers understand that it isn’t only students who have dreams for their future lives and careers, but also their parents. Parents are often deeply...
Campus France, the national agency for the international promotion of French higher education, announced this week the launch of a new global marketing campaign. Rendez-vous en France introduces...
A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...
Some things are becoming more clear as we continue to adjust to the rapidly changing landscape for international student mobility this year. First, it will take some time...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...