Content Marketing

Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves The following article is adapted from the 2025 edition of ICEF Insights magazine, which is freely available to...

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How to improve your communications with prospective international students If you’ve been reading our coverage for the past couple of years, you’ll know why a strategically set-up...

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ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...

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The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

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Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

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University websites: How can we make them better for international student recruitment? The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...

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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...

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Mystery shopping study finds broad improvement in student enquiry handling this year The results are out for Edified’s annual Enquiry Experience Tracker study, and they reflect the best overall performance...

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ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...

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Visually led: The growing power of image-first design in international student marketing What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look...

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Stealth applicants and the role of the institutional website Data released earlier this year reveals that the vast majority of international students never make contact with the...

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Virtual campus tours take on new importance during travel restrictions As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...

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