Content Marketing

ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...

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Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

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The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

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University websites: How can we make them better for international student recruitment? The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...

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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...

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ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...

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Visually led: The growing power of image-first design in international student marketing What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look...

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Stealth applicants and the role of the institutional website Data released earlier this year reveals that the vast majority of international students never make contact with the...

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Let them talk: The power of student reviews Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

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Virtual campus tours take on new importance during travel restrictions As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...

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Emotion-based branding strategy connects feelings to actions The way prospective students feel about a school or destination is often more important than how they think...

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Part 1: Videos that work: How effective is your promotional video? Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially...

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