Market intelligence for international student recruitment from ICEF
16th Oct 2025

ICEF Podcast: Beyond the offer letter: The services that drive international student success

Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in our sector, including findings from a new multi-country, multi-channel mystery shopping study as well as South Korea's rapid progress in building its foreign enrolment base.

Our co-hosts are then joined by two special guests – Sarah Todd, principal consultant with QS; and Gordon Scott, managing director of Successful Graduate – for a discussion that goes beyond the offer letter to break down the hierarchy of student needs and concerns about study abroad. The discussion focuses on the programmes and services that are absolutely essential for students to make a smooth transition, which are 'nice-to-haves' that enhance the experience, and – perhaps most importantly – which are the overlooked elements that truly determine whether a student thrives.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

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