Market intelligence for international student recruitment from ICEF
13th Jun 2025

Japanese outbound numbers reached 90% of pre-pandemic levels in 2024

Short on time? Here are the highlights:
  • The number of Japanese students going abroad for study grew by more than 6% last year
  • There were some notable shifts in demand last year, including declines in Japanese enrolments in the United States and the Philippines, and a marked increase for Australia

An annual survey of Japanese education agents finds that outbound student numbers from this key sending market are drawing very close to pre-COVID benchmarks. Responding member-agencies of the Japan Association of Overseas Studies (JAOS) sent 70,253 students abroad in 2024 for a year-over-year increase of 6.4%.

Looking inside the numbers, JAOS adds that, "The survey also included, for the first time, study tours organized and recruited by junior and senior high schools or local governments, which JAOS member agents planned and supported. These accounted for 15,345 students, or 22% of the total number of study abroad participants."

Total number of outbound students reported via JAOS member survey, 2019–2024. Source: JAOS

The 2024 survey reveals some shifting destination preferences among Japanese students with the United States and Philippines recording notable declines of -13% and -18% respectively. Australia appears to be the main beneficiary of those shifts, with a +34% surge in student numbers last year. "Australia, which increased by approximately 4,300 students, overtook the US as the most popular destination. While Asia including the Philippines, Malaysia, Singapore, Taiwan, and South Korea surpassed 2019 levels, destinations in Oceania and North America have not yet fully recovered."

Nearly six in ten (57%) students referred by JAOS members went abroad for language programmes of three months or less. Group study tours accounted for nearly a quarter (22%) of outbound volumes in 2024, with language programmes of more than three months making up 10% of Japanese enrolments last year.

Purpose of study for Japanese outbound students, 2024. Source: JAOS

Bigger things ahead?

At a March 2023 meeting of the Council for the Creation of Future Education, Prime Minister Fumio Kishida set some ambitious targets for student mobility, both in and out of the country. The Prime Minister said at the time, "We will formulate a New Plan on Overseas Student Dispatch and Foreign Student Acceptance, which includes not only the acceptance of international students, but also the overseas dispatch of Japanese students and others, replacing the current 300,000 Foreign Students Plan. Based on today’s discussion, I request the members to establish new specific indicators, such as achieving the overseas dispatch of 500,000 Japanese students and acceptance of 400,000 foreign students by 2033, in the plan."

The annual JAOS survey, along with data collected by the Japan Student Services Organization
(JASSO) and the Ministry of Education, Culture, Sports, Science and Technology, aims to provide a more complete picture of Japanese outbound numbers and enrolment patterns.

For additional background, please see:

Most Recent

  • Supply and demand for international higher education increasingly aligned in Asia Read More
  • Canadian immigration officials move to ease rules around student work permits Read More
  • Australia: Student visa refusal rates reach record high amid weakening demand from China Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Supply and demand for international higher education increasingly aligned in Asia A new report from Studyportals and the British Council, “Asia, Latin America, and MENA in global education,” demonstrates...
Read more
Canadian immigration officials move to ease rules around student work permits Immigration, Refugees and Citizenship Canada (IRCC) has introduced a package of amendments to the current rules around student...
Read more
Australia: Student visa refusal rates reach record high amid weakening demand from China Australian universities have so far faced fewer challenges than English-language training (ELICOS) and vocational education providers in the...
Read more
What international students need to know about study and work visas in the United States The current political climate in the United State has spurred a flurry of proposals and rules affecting the...
Read more
Study finds strong agent interest in partnering with Japanese universities For many years, institutions in the Big Four (Australia, Canada, UK, and US) have partnered with educational agents...
Read more
Canada’s language training sector reinvents pathway programme model in response to policy settings In 2019, pathway programmes – joint offerings that link language study with academic programmes – accounted for nearly...
Read more
Study highlights poor outcomes for graduates of Indian higher education Across economies advanced and developing, young degree-holders are finding it more difficult than in the past to secure...
Read more
Canada: Government audit finds impact of international student cap far greater than expected The Office of the Auditor General of Canada (OAG) has released a report that analyses the effect of...
Read more
What are you looking for?
Quick Links