fbpx
Market intelligence for international student recruitment from ICEF
23rd Oct 2024

Survey shows new visa rules are encouraging international students to apply to more destinations

Short on time? Here are the highlights:
  • New IDP Education research shows that more international students are considering – and applying to – an expanded range of destinations
  • Canada has lost significant share of student interest over the past year

The latest edition of the IDP Education Emerging Futures survey shows that Australia, the UK, and especially Canada are losing share of interest among international students around the world. The US is benefitting from this trend, as are alternative destinations.

The survey – conducted from 20 August–16 September 2024 with 6,000+ student respondents in 114 countries – also shows that some students are foregoing or delaying study abroad plans because it is too expensive at this time.

IDP’s Emerging Future’s research has been ongoing since March 2022. This latest round is the sixth iteration of the initiative.

Student profiles

As the following chart shows, most surveyed students were prospective or had applied to at least one institution. More than half were at the postgraduate level, with 27% at the undergraduate level. India and China were the two most-represented markets, with the Philippines, Bangladesh, Pakistan, Nigeria, Nepal, Indonesia, Ghana, and Vietnam rounding out the top 10 nationalities by response volume

Student respondent profile for Emerging Futures survey, August–September 2024. Source: IDP

Destination preferences

Australia remains the destination of choice (24%), followed closely by the US (23%) and then by the UK (21%). Canada has fallen to fourth place (16%) and has weakened significantly, down nine percentage points since August 2023. New Zealand comes in at 5%.

Meanwhile, “other destinations” are the top choice of 11% of students, up the most (six percentage points) of all the options students were given. This finding is in keeping with separate research confirming that students are widening their scope of potential destinations, and it is backed as well by findings presented at the recent ICEF Monitor Global Summit.

Destination preferences and changes since August 2023. Source: IDP

Key drivers of choice

As shown in the chart below, more than half of students said that post-study work opportunities are the most important factor driving their decisions. Next in line are pathways to permanent residency (43%), financial requirements for visas (42%), and student visa fees and associated costs (41%). More than a quarter of students also said they look at dependants’ rights when choosing a study destination

Factors that strongly influence international students’ decision-making. Source: IDP

This suggests that students are highly aware of policy changes in top destinations. These include:

  • Australia and Canada raising their proof-of-savings requirements to US$19,535 and US$14,945 per student, respectively;
  • Australia hiking its visa application fee to US$1,070, a 125% increase;
  • The UK ending families’ rights to accompany international students unless students are in research-oriented postgraduate degrees or on scholarships;
  • France requiring international students to have lived in France for 24 months (up from 18 months) if they want to bring dependants;
  • Canada ending the right of partners of undergraduate students and students in master’s programmes of less than 16 months to receive an open work permit.

All these policies are affecting the shape of international student mobility and contributing to the rise of alternative destinations. Germany is one of the destinations becoming much more popular, even though it raised its savings requirement to US$12,875 this year. This is still much less than the amount students need for Australia and is a bit less than what Canada asks for as well.

Students are hedging bets

Fully 66% of students are considering more than one destination, and almost half are considering at least three. They are carefully weighing their options and willing to switch if a destination becomes more appealing in terms of post-study opportunities, affordability, visa flexibility, and dependants’ rights. A positive change in post-study work opportunities would be the biggest driver of a change of destinations, followed closely by a lessening of visa costs, as shown in the chart below.

Students would change their minds re: destination for various reasons. Source: IDP

Study abroad is becoming too expensive for some

Of the small segment of surveyed students (3%) who said they are putting their study abroad plans on hold, the largest proportion said that tuition fees are the main barrier, followed by those citing costs of living and costs of visas. More than a quarter also said, “it is too difficult getting a student visa.”

However, IDP notes that almost half of those who have opted out of applying to study abroad this year said they were “highly likely” to apply in the next couple of years.

Affordability issues are causing some international students to think twice about studying abroad this year. Source: IDP

The US is ahead

Survey respondents rates the US more positively than Australia, Canada, the UK, and New Zealand on the key dimensions of quality of education, value for money, and graduate employment opportunities. The results of the US election may see different results in the future, though an IDP research survey earlier this fall found that only 35% said the election may influence their decision, either slightly or significantly. Of that finding, Dr Fanta Aw, CEO of NAFSA, said: “The IDP research shows that students are consistently focused on practical aspects of studying abroad, such as quality of education, which students rank higher for the US than any other destination.”

The US is perceived the most positively of the five destinations. Source: IDP

Students are informing themselves more than ever

There was a time, say 10–15 years ago, when international students automatically assumed the US, UK, and Australia were the most desirable destinations, while also becoming more aware of Canada’s competitive strengths. Then around 2016, Canada surged in popularity for reasons including post-study work and immigration opportunities and value for money, joining the league of the so-called Big Four English-speaking destinations.

But since the pandemic, international students have shown themselves to be savvy researchers who look at a multitude of pros and cons for each destination under consideration. Institutions, and governments, need to know that students can and will change their minds at any time, depending on which study path and destination is most aligned with their budget, priorities, and post-study plans.

For additional background, please see:

Most Recent

  • Survey shows new visa rules are encouraging international students to apply to more destinations Read More
  • New whitepaper urges US institutions to diversify foreign enrolment Read More
  • Financial impact of new immigration settings in Canada already being measured in the billions Read More

Most Popular

  • Canadian immigration ministry releases list of college programmes eligible for post-study work permits Read More
  • International education has a data problem. It’s time to do something about it Read More
  • Universities UK releases blueprint for higher and international education Read More

Because you found this article interesting

New whitepaper urges US institutions to diversify foreign enrolment A new whitepaper from Oxford International Education Group, A Lack of Diversity Spells Adversity, highlights why it is...
Read more
Financial impact of new immigration settings in Canada already being measured in the billions New immigration policies enacted by the Canadian government in 2023 and 2024 are projected to remove billions from...
Read more
International schools an increasingly important recruitment channel for higher education  International schools in target student sending markets have long represented a fruitful recruitment source for foreign educators, and...
Read more
ICEF Podcast: Getting past policy shock: How the sector is responding to new migration settings Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some recent industry news, including the...
Read more
Industry experts conclude that better recruitment results begin with a focus on student outcomes Editor’s note: The following piece draws heavily on commentary and insights from industry leaders speaking at the ICEF Monitor...
Read more
Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Editor’s note: The following piece draws heavily on commentary and insights from industry leaders speaking at the ICEF...
Read more
Australian Senate report recommends passage of ESOS amendments bill with national enrolment cap Updates for 10 October: Australia’s Labor government has pushed back debate on the controversial ESOS amendment bill. It...
Read more
US moves to ease visa processing backlog in India The United States Mission to India announced recently that US diplomatic posts in the country have opened an...
Read more
What are you looking for?
Quick Links