Market intelligence for international student recruitment from ICEF
13th Dec 2023

Survey finds students more open to branch campus study

Short on time? Here are the highlights:
  • There has been a 10% decline in the number of students who prefer to study in-person at an overseas campus
  • But the proportion of students indicating they would prefer to earn an international qualification at accredited partner or branch campus in their home countries has increased by 12%

IDP's Emerging Futures 4 survey gathered responses from more than 10,000 students between 19 July and 21 August 2023. One of the findings that jumps out in this year's survey is that fewer students are planning to study in-person at an overseas campus.

Compared to the 81% who said that that was their preferred mode of study in August 2021, only 71% said they preferred in-person study at an overseas campus in the August 2023 survey.

The percentage of students who said they wanted to begin their studies online in their home country, and then complete them at an overseas campus, was virtually the same between the 2021 (18%) and 2023 (17%) surveys. And the same was true for those who said they preferred to study entirely online (10% in 2021 and 11% in 2023).

The 2023 survey cycle, however, found a marked difference in the percentage of students who said they wanted to pursue their studies at a local campus in their home country that was either a branch campus or accredited partner of an overseas institution. Only 10% said that this was their preferred mode of study in 2021 but that rose to 17% in August 2023 for accredited partner study and 15% for branch campus study.

The survey results make it clear as well that students still aspire to work abroad or migrate after completing an international qualification in their home country. When asked what were the most important aspects of earning an international qualification at home, students ranked the following factors from highest to lowest priority.

  • Paying lower tuition fees compared to overseas study
  • Ability to use the international qualification as a means to migrate after graduation
  • Access to post-study work rights after graduation
  • Access to a designated study hub/local learning centre
  • Ability to study with a higher-ranked institution than would be possible through overseas study

The key takeaway for policy makers, IDP concludes, is that, "Students considering or enrolled at branches of international institutions still want some perks like post-study work rights or immigration pathways."

The 10% decline in students considering in-person overseas study (since the August 2021 survey) appear to be tied to another important finding from Emerging Futures 4: more than half (56%) of the student-respondents said that the recent increases in cost of living overseas have made them reassess their plans to study abroad.

The survey results suggest that the answer to those cost of living concerns, for some students at least, is that they are more open to studying at a partner or branch campus in their home countries.

For additional background, please see:

Most Recent

  • One cohort of international graduates will contribute US$1.7 trillion to host country economies throughout their careers Read More
  • UK: Study visa application withdrawals surge amidst new BCA compliance requirements Read More
  • What is happening with international student numbers in Canada so far this year? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

One cohort of international graduates will contribute US$1.7 trillion to host country economies throughout their careers The economic contribution of international students in major study destinations is often measured in the billions. But most...
Read more
UK: Study visa application withdrawals surge amidst new BCA compliance requirements Since 1 June 2026, UK universities have been mandated by the Home Office to abide by stricter standards...
Read more
What is happening with international student numbers in Canada so far this year? Canada’s international student cap sets a total target of 408,000 study permits issued in 2026. That breaks down...
Read more
Administrative clarity in TNE: Making the student journey easier to navigate In the previous articles in this series, I have looked at academic support, language and communication, and wellbeing...
Read more
US: Climate of uncertainty continues for international students amid legal action on internships and a proposed $70,000 OPT fee In two broadcast memos issued in August 2026, the Immigration and Customs Enforcement department (ICE) clearly signalled that...
Read more
Vietnam: A strong economy at home is powering surging demand for study abroad Vietnam is one of the few economies in the world this year to have a favourable growth outlook....
Read more
Can UK universities realistically plan for foreign enrolment growth in the future? The Office for Students (OfS), the regulator of higher education in England, says that the sector is projecting...
Read more
UK eases entry rules for Erasmus+ participants Following the British government’s announcement in April 2026 that the country would rejoin Erasmus+ in 2027, peak body...
Read more
What are you looking for?
Quick Links