Market intelligence for international student recruitment from ICEF
29th Nov 2023

Survey reveals students’ views on AI in study search and admissions

Short on time? Here are the highlights:
  • Roughly half of international students say that they have used or expect to use AI tools to help them select a programme and destination for study abroad
  • But significant percentages are cautious about institutional use of AI, especially in admissions processing

IDP's Emerging Futures is one of those larger student surveys that is always worth paying attention to, and the latest edition – Emerging Futures 4 – is no exception. It gathered responses from more than 10,000 students between 19 July and 21 August 2023, and it's also one of the first surveys we've seen that explores how international students feel about the use of artificial intelligence (AI) in planning for study abroad and admissions processing.

The IDP team provided a deep dive into the Emerging Futures 4 findings at the Canadian Bureau for International Education (CBIE) conference in Vancouver this week.

When it comes to AI, the survey found that just over four in ten students (41%) expect that universities will use machine learning tools to assess some or all of their admissions application.

"Do you expect the institutions where you are applying to use AI to assess all or part of your application?" Source: IDP

The findings also sound a note of caution, however, with respect to using AI in admissions. Roughly a quarter of students (24%) said they would be less likely to apply if they knew an institution was using AI to assess applications. That proportion dropped to 14%, however, if the institution was using AI as part of an assessment but where the final decision was made by a staff member.

The survey captured some mixed impressions on the part of students in terms of the perceived fairness of AI in admissions. Just over a third (35%) thought that AI tools could make the process fairer, but a similar proportion (31%) felt that such tools may introduce an aspect of bias.

Students' views on the use of AI in determining an applicant's suitability for a course. Source: IDP

Responding students also clearly felt that human advice would continue to play an important role in planning for study abroad, especially at the point of making an application for admission, shortlisting suitable institutions, and making a final choice as to where to study.

Overall, the results indicate that students expect to make use of AI tools themselves, with nearly half saying they will use artificial intelligence to help them select their programme of study and institution. But students' reservations about institutional use of AI, especially in admissions processing, underscore the need for transparency in the use of AI tools. Students should be able to understand the role that AI plays, if any, in how student information is processed and how admissions decisions are made.

For additional background, please see:

Most Recent

  • UK: Visa application withdrawals surpass refusals in Q1 2026 Read More
  • Ascending in world university rankings and highly affordable, Azerbaijan is strengthening its offer to international students Read More
  • Netherlands reports first-ever decrease in foreign enrolment for 2025/26 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Ascending in world university rankings and highly affordable, Azerbaijan is strengthening its offer to international students Azerbaijan – located on the western shore of the Caspian Sea, bordering Russia to the north, Georgia to...
Read more
Netherlands reports first-ever decrease in foreign enrolment for 2025/26 Peak body Nuffic reports that Dutch higher education institutions enrolled 129,764 international students in 2025/26. That total is...
Read more
What is happening to student mobility flows between the Global South and Global North?  In 2026, students in many of the fastest growing markets for schools and universities in the Big Four...
Read more
Offering reassurance to international students after they apply is increasingly key to securing enrolments An important new whitepaper from Uni-Life, “After the offer: what 2,500 student conversations reveal about conversion risk,” reminds...
Read more
Japan: Japanese proficiency essential for foreign graduates staying on to work An increasing number of fast-growing study abroad destinations – outside of the so-called Big Four of Australia, Canada,...
Read more
Why are so many international students choosing to study in Türkiye? Türkiye used to be a niche study abroad destination, but not anymore. A rapidly growing number of international...
Read more
Survey of 67,000 prospective students highlights gaps between interest and enrolment for study abroad Keystone Education Group released its annual report, The State of Student Recruitment 2026, last week. Presenting at the...
Read more
Bipartisan congressional group calls on US administration to preserve Duration of Status for international student visas There was something different about this year’s annual NAFSA conference. The experience was wonderfully familiar in many ways,...
Read more
What are you looking for?
Quick Links