Market intelligence for international student recruitment from ICEF
6th Jan 2022

New Zealand launches new website for international students

Short on time? Here are the highlights:
  • In keeping with an aim to enroll international students despite borders being closed, New Zealand has a new website making it easier for students around the world to find New Zealand university programmes and offshore delivery options as well to connect with agents
  • The Study with New Zealand website emphasises both the forward-oriented nature of New Zealand’s higher education programmes and a shift towards a “study with” rather than “study in” conceptual framework while borders are closed

While New Zealand has pushed back its gradual border opening until at least February 2022 because of Omicron, international students hoping to pursue a New Zealand education can explore their options right now through a new website devoted entirely to them. It’s the natural extension of Education New Zealand’s “Think New” branding campaign and heavy investment in establishing international pathway programmes for students who can’t yet travel to New Zealand.

Education New Zealand (ENZ) explains that,

“The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.”

The new branding also represents a strategic branding shift: the emphasis is now on study “with” New Zealand at a time when studying “in” New Zealand is impossible for most international students. There are currently fewer than 20,000 international students in New Zealand. In a normal year (i.e., pre-COVID), there would be more than 100,000.

In late 2021, the government announced that it would allow 1,000 international students to study in New Zealand in 2022: 400 pilot trainees, 300 students pursuing degrees, and 300 students enrolled in non-degree programmes.

Connecting with education agents

Students can not only find detailed information on programmes and other key info on the Study with New Zealand site, they can also use the site to connect with a government-recognised education agency. Recognized agencies can also visit this page to download Think New branding materials.

Applications for recognized agency status are paused at the moment but are expected to reopen in 2022. In the meantime, New Zealand education stakeholders already expect an increased reliance on agents as part of the recovery from the pandemic.

Showcasing pathways and online options

Last year, the Global New Zealand Education Pathways Initiative – a partnership between ENZ, all eight New Zealand universities, and the UK-headquartered University Consortium (NCUK) – became operational, allowing students around the world to begin studying towards a higher education degree awarded by a New Zealand university. At this time, students in more than 200 study locations across more than 30 countries can enroll with New Zealand’s educators through this comprehensive pathway programme.

ENZ’s Global Pathways website outlines different options for international students to study “with” New Zealand. Source: Education New Zealand

For additional background, please see:

Most Recent

  • How are Australian universities approaching international recruitment in 2026? Read More
  • From the Big Four to the Big Fourteen Read More
  • US suspends immigration processing for nationals from 39 travel ban countries – but F, J, and M visa processing will continue Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

How are Australian universities approaching international recruitment in 2026? Studymove founder Keri Ramirez recently presented a webinar anticipating trends in the Australian international education sector in 2026...
Read more
US suspends immigration processing for nationals from 39 travel ban countries – but F, J, and M visa processing will continue Breaking news for 14 January: This article covers the US government travel bans and suspension and review of...
Read more
Foreign enrolments in UK higher education dipped again in fall 2025 The early data points to a second year of declining international enrolments in the United Kingdom for 2025/26....
Read more
US extends travel ban, Nigeria now included on “restricted” list The Trump administration has announced an expanded list of countries whose nationals – including students applying for F,...
Read more
Search and enrolment data foreshadows international enrolment trends for 2026 The following is a guest post contributed by Keystone Education Group. Keystone Education Group’s 2025 data reveals a...
Read more
The number of Indian students abroad fell in 2025 More than 1.2 million Indian students were enrolled in higher education abroad in 2025 – a hefty number,...
Read more
Canada: A case study of immigration policy impacts on postsecondary institutions and the wider economy In January 2026, Canadian higher education institutions will enter the third consecutive year of caps on new international...
Read more
UK: Rule changes could be coming for Master of Research programmes If there is a lesson that international education stakeholders in the Big Four have learned in the past...
Read more
What are you looking for?
Quick Links