Market intelligence for international student recruitment from ICEF

Factors influencing destination choice for Indonesian students

With its massive, youthful population and burgeoning economy, Indonesia has long been considered a student recruitment market with great potential for growth. And indeed even conservative estimates point to steady increases in Indonesian outbound over the last several years.

But those recent trends also suggest that Indonesians are considering a wider range of study abroad destinations, including Malaysia, Japan, Singapore, and China. Those regional options are now competing for a greater share of the Indonesian market alongside traditional favourites such as the United States and Australia.

Jony Liem is a Jakarta-based director with Asian Excel Education Link (Axel). In the following interview excerpts, he expands on some of the factors that influence destination choice for Indonesian students and sets out some of the other trends that are shaping this important Southeast Asian market.

In our second interview segment below, Mr Liem highlights the economic and political climate in the country as some of the important underlying factors that are driving demand for study abroad. Many Indonesian students, he explains, will prioritise destinations that offer opportunities for students to work during and after their studies.

Looking ahead to career concerns, he notes as well the growing influence of the Chinese economy and a corresponding increase in Chinese language studies – along with increasing scholarships for study in China – as important reasons for China’s growing popularity as a study destination.

“The most popular [programme of study for Indonesian students] actually is still in business,” says Mr Liem. “The second [most popular] is technology…everybody is now talking about artificial intelligence so [many students] want to study that too.”

In our next interview excerpt below, Mr Liem expands on the fields of study that are most in demand and some of the new programmes that are getting more attention among Indonesian students today.

Our final video segment sets out some recommended strategies for institutions and schools that are planning to begin or expand recruiting activities in Indonesia.

Keeping in mind that Indonesia is the world’s fourth most-populous country, and the largest island nation (with more than 17,000 islands all told), targeted recruitment efforts are especially key. Mr Liem recommends that educators concentrate their efforts, “Definitely in Jakarta, the second [city to target] would be Surabaya, and the third Medan. Those are the three cities that you can focus on.”

For additional background, please see:

Most Recent

  • How is Indian student mobility changing in 2023? Read More
  • Move Over Google: Social media is also a search engine Read More
  • Why managing digital shock needs to be part of your student support plan Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

How is Indian student mobility changing in 2023? The shape of outbound mobility from India has changed over the course of 2023, with the UK and...
Read more
International enrolment in Canadian K-12 recovered to more than 80% of pre-pandemic levels in 2022/23 Canada’s K-12 public schools enrolled just over 33,000 foreign students in 2022/23. That total includes nearly 29,000 in...
Read more
Impact of UK’s dependant visa policy shows as nearly half of business schools miss targets In what appears to be an early signal of the impact of an important change to UK visa...
Read more
US: New coalition pushes for coordinated national strategy for international education Of the leading destinations for study abroad, only the US does not have an official international education strategy....
Read more
US international enrolment passed pre-pandemic levels for “near record high” in 2022/23 The number of international students in US higher education in 2022/23 exceeded 1 million and increased year-over-year by...
Read more
Spending by Indian outbound students could reach US$70 billion by 2025 Direct spending on study abroad by Indian students has been pegged at US$47 billion for 2022. That figure...
Read more
UK to ease travel requirements for school groups from France The Financial Times reported last week that, “The UK government is to sharply reduce post-Brexit border bureaucracy for...
Read more
Irish government launches quality assurance scheme for ELT and higher education sectors The Irish government has announced that it is moving forward at long last with new regulations for the...
Read more
What are you looking for?
Quick Links