Market intelligence for international student recruitment from ICEF
27th Feb 2019

Thai universities working to attract more Chinese students

Mark Thailand down as the latest Asian market to step up its efforts to attract greater numbers of Chinese students. And the underlying reason is a familiar one: total tertiary enrolment in Thailand has flattened and even begun to decline over the last several years. Since 2012, total higher education enrolment in the country has dropped from 2,430,000 students to just over 2,410,000 as of 2017. Thai universities are increasingly looking to China to help offset those declining domestic numbers, and the number of Chinese students in Thai higher education is on the rise as a result. Drawing on figures from the Asia Research Center for Migration at Chualongkorn University, Reuters reports that nearly 8,500 Chinese students were enrolled in Thai higher education as of 2017, roughly double the number from 2012. Many of those students are drawn from China’s southern provinces, and for them Thailand represents a chance to pursue a relatively high-quality higher education along with new career opportunities in the bustling Thai economy. The affordability of Thai universities is a key consideration for Chinese students as well. Average tuitions range around US$3,700 per academic year, but this compares to tuition rates of US$8,000 per year in a more established regional destination such as Singapore, or as much as US$60,000 in the United States. “If I work here I will have more opportunities than where I came from,” Chinese student Cherry He Ting, who first arrived Thailand as an exchange student several years ago and is now wrapping up a master’s degree in history. For their part, Thai universities are responding to Chinese demand by laying on additional programmes and services targeted to Chinese students. But some also see the influx of visiting students from China – which has been accompanied as well by growing numbers of Chinese academics taking up post in Thai higher education and even by Chinese investments in private universities in Thailand – as part of a broader effort to expand China’s influence in Southeast Asia. China’s massive “One Belt One Road” foreign investment framework is squarely aimed at building trade, diplomatic, and academic links between China and Southeast Asia (along with many other markets along the traditional Silk Road trade routes). Among many other initiatives in the region, it has provided for additional scholarship support for Chinese students in Southeast Asia. For additional background, please see:

Most Recent

  • Asia “consolidating as the leading destination region” for international students  Read More
  • Kazakhstan sets its sights on being a regional hub for international students Read More
  • US: Study estimates that changes to international student policies could reduce GDP by up to US$481 billion per year Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Asia “consolidating as the leading destination region” for international students  A new report from the British Council and Studyportals shows that international students are increasingly choosing to study...
Read more
Kazakhstan sets its sights on being a regional hub for international students As Russia continues to wage war in Ukraine, international students who might once have chosen Ukraine or Russia...
Read more
US: Study estimates that changes to international student policies could reduce GDP by up to US$481 billion per year The US administration continues to signal its willingness to alter long-established immigration policies affecting international students. For example,...
Read more
The UK is quickly expanding its TNE footprint in India As universities in the Big Four (Australia, Canada, the UK, and the US) face more immigration-related challenges in...
Read more
Türkiye: After a decade of dramatic growth, a goal to host 500,000 international students by 2028 In the past couple of years, we have frequently referred to “alternative” destinations that are becoming more popular...
Read more
Impact study shows pursuit of new experience is a key driver for international exchange More than nine in ten respondents (95%) in a recent study said the greatest impact of their international...
Read more
What is holding back brand strategy in higher education marketing? There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions...
Read more
UK to implement reduced Graduate Route from January 2027 The UK Home Office has confirmed the implementation of one of the key items in its May 2025...
Read more
What are you looking for?
Quick Links