Market intelligence for international student recruitment from ICEF

Where are Mexican students going now?

Mexico remains one of the largest Latin American markets for education, and is second only to Brazil in terms of the size of its population and economy. Despite continuing fluctuations in the rate of inflation within Mexico, and similar ups and downs in the exchange rate between the Mexican peso and other major world currencies, the economic outlook for 2017/18 is for relative stability and continued growth in demand for study abroad. When it comes to outbound mobility, Mexico remains very much a language market, where most of the demand is focused on English Language Teaching (ELT) programmes along with group programmes and summer camps. We recently had the opportunity to discuss the current trends in this important market with William Herrera of Estudiantes Embajadores, an education agency based in San Pedro Garza García, Mexico. In our first interview segment below, he sets out his expectations for the year ahead, highlighting the easing of visa requirements for Canada and how the political context in the US may affect student preferences. As Mr Herrera notes, “The demand for study abroad [in Mexico] will continue increasing, and that is a big opportunity for all.” But he notes as well that while the US will remain a leading destination for students, there is increasing interest in other English-speaking destinations, including Canada (another leading choice among Mexican students) as well as the UK, Ireland, and Australia. In our second segment below, he projects that there is an opportunity for these destinations to further build market share this year. The importance of personal contact is one of the constant threads in any discussion of recruiting in Mexico. Mr Herrera expands on this key point in our third interview segment below. “You’re sending your kid; you’re investing a year of your life into another country that you don’t know. You’ve never been there,” he says in explaining the perspective of Mexican families when planning for study abroad. “So you want to know [the person] face-to-face. You want to see them; you want to talk to them. You want to see that [your children] are going to be well taken care of.” Our final interview segment below checks in on the current status of some of the major programmes that are helping to shape outbound mobility in Mexico, including the high-profile Proyecta 100,000 initiative. Looking ahead, Mr Herrera continues to feel that the macro trends in the Mexican economy will have the greatest impact on outbound mobility, particularly with respect to economic growth, inflation, and the valuation of the peso. For additional background, please see:

Most Recent

  • UK’s stiffening compliance regime already having an impact on international student recruitment Read More
  • Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Read More
  • Australia raises enrolment limits for 2025/26 but are they reachable? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

UK’s stiffening compliance regime already having an impact on international student recruitment It would be fair to say that compliance is top of mind for international educators in the United...
Read more
Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Aggregated search data from Keystone Education Group reveals a distinct spike in student interest in destinations across the...
Read more
Australia raises enrolment limits for 2025/26 but are they reachable? A joint 4 August 2025 media release from the Ministers for Education, Home Affairs, Immigration and Citizenship, and...
Read more
US: International commencements could drop by 30-40% this September A new analysis from NAFSA and the research consultancy JB International projects that international student commencements in the...
Read more
Nearly 30 Canadian language programmes closed in Q1, marking the “sharpest decline in the sector’s history” The peak body for Canada’s language training sector is sounding the alarm. Languages Canada reports that more than...
Read more
Recruiting in Taiwan: An established student market adapting to demographic change Fast Facts Population: 23.4 million Youth population: 9.8% aged 15–24, but the population is ageing Youth unemployment rate:...
Read more
Australia’s central bank highlights importance of international students to national economy The Reserve Bank of Australia, the country’s central bank, has released a special bulletin on the economic impact...
Read more
Measuring the impacts of the first full year of Canada’s foreign student enrolment cap In January 2024, Canada’s immigration ministry (Immigration, Refugees and Citizenship Canada, or IRCC) announced a two-year cap on...
Read more
What are you looking for?
Quick Links