Market intelligence for international student recruitment from ICEF
6th Sep 2017

China’s college-aged population to decline through 2025

It is no secret that China accounts for a major share of both total international enrolment and enrolment growth for major study destinations around the world. In the US, students from China account for nearly a third of all foreign enrolments. Chinese students also drove roughly 57% of overall foreign enrolment growth in the US over the past decade. The numbers are similar in the UK where Chinese students account for three of every ten foreign students in the country, and again where Chinese enrolment growth has outpaced overall growth for some years. The situation is the same in Canada and Australia, but also in a number of non-English-speaking destinations, such as South Korea and Taiwan, which rely disproportionately on Chinese students to maintain or build their international programmes. These destinations have come to count on China as the world’s leading outbound market, and not just to occupy a large proportion of seats in campuses and classrooms but also to help meet enrolment targets with brisk year-over-year growth. The problem with this is obvious and has been ringing in the ears of many international educators for some years now: what happens if Chinese outbound growth slows down? Indeed, there is some indication that this is starting to happen. Over the last two years, annual outbound growth, while still strong, has fallen notably below the levels we have seen for decades. Average annual growth has been about 19% going back many years, but that long-term trend began to level off around 2013. Between then and 2015, year-over-year growth has slowed to 11-13% annually. At current outbound levels, this slowing growth rate has been hardly noticeable so far and China remains a major driver of overall enrolment levels in both established and emerging study destinations. But the point here is that many institutions and schools have come to rely on that underlying, consistent growth out of China to hit their annual enrolment targets. And if China slows down any more, some recruiters are going to find those goals harder to make. We recently looked at the case of Chinese enrolment in US high schools and there again we see a distinct levelling off enrolment growth from about 2013 on. At the same time, the number of US secondary schools recruiting foreign students has increased considerably. The result is a larger field of schools recruiting a shrinking pool of students, and a more intense competitive context for all. The specific case of secondary recruitment in the US takes on greater significance when we consider the long-term demographic forecast for China. A recent report from Universities UK highlights the projected numbers of college-aged students in China and other major sending markets through 2025. As the following chart illustrates, the trend line in China is markedly different from other key source markets, such as India or Nigeria. The college-aged population in China – that is, the 18-to-24-year-old group – is projected to decrease by more than 40%, from 176 million to 105 million, between 2010 and 2025. college-aged-populations-actual-and-forecast-in-selected-sending-markets-2010–2025 College-aged populations, actual and forecast, in selected sending markets, 2010–2025. Source: Universities UK, World Bank As the Universities UK report puts it, “Projected demographic trends indicate that the UK may face an increasingly challenging environment in recruiting students from some overseas countries on which the sector has relied in the past.” On a brighter note, the chart also highlights continued growth in this key college-aged cohort in other major growth markets, especially in India. Along with China, India has been the primary driver of overall enrolment growth in many study destinations and has certainly come to play a greater role in driving global mobility trends within the past decade. Even so, the implications for recruiters is clear: competition for Chinese students is likely to intensify going forward and many programmes will have to more actively build student numbers outside of China in order to continue to hit their enrolment targets. For additional background, please see:

Most Recent

  • France reports more than 443,000 international students in higher education for 2024/25 Read More
  • Foreign enrolment in Canadian K-12 held steady in 2024/25 Read More
  • Global student satisfaction survey highlights growing attention to career services Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

France reports more than 443,000 international students in higher education for 2024/25 The latest data release from Campus France reports a record-high foreign enrolment in the country. There were 443,500...
Read more
Foreign enrolment in Canadian K-12 held steady in 2024/25 International student enrolment in public school boards in Canada declined marginally this year. The latest data from the...
Read more
Global student satisfaction survey highlights growing attention to career services The 2025 Global Student Satisfaction Awards were announced this week, and they provide some important indicators of student...
Read more
OECD tracks global student flows to developed market-based economies The OECD (Organisation for Economic Co-operation and Development) is an inter-governmental organisation made up of 38 member countries....
Read more
UK ELT reports declining enrolments for first half of 2025 Extending the global pattern reported for 2024 of declining English language learning enrolments, English UK’s quarterly reporting for...
Read more
Global ELT volumes dipped in 2024 Globally, the ELT sector gave back some hard-won, post-pandemic gains in 2024. An annual study of eight top...
Read more
New analysis forecasts marginal growth for foreign enrolment in Australia through 2030 In the five years leading up to the pandemic, Australia’s foreign enrolment grew at an average of 10%...
Read more
China opens up to global STEM talent with new visa class The contrast offered by the global news headlines over the past couple of weeks could not have been...
Read more
What are you looking for?
Quick Links