Market intelligence for international student recruitment from ICEF

Recruiting in Oman

At roughly 4.6 million people, the Persian Gulf state of Oman (officially: the Sultanate of Oman) is the third-most populous country in the region, after Saudi Arabia and the United Arab Emirates. With more modest oil reserves than many of its neighbours, the economy of the country is also more diversified than many in the region. Along with oil exports, Oman has notable strong tourism, fishing, and agriculture sectors in particular. Oman is a young country with a high birth rate, and more than 40% of Omanis are under the age of 15. These factors have combined to drive significant modernisation and diversification efforts in the country’s economy, and they have played a part as well in establishing a strong tradition of study abroad. The latest UNESCO figures indicates that the number of Omani students enrolled in higher education abroad rose by more than 50% between 2011 and 2016. As of last year, there were nearly 15,000 Omani students enrolled abroad. This growth has been driven in part by a significant expansion of government scholarship support since 2011. The Omani government now maintains two streams of scholarships: Group A (full scholarships) and Group B (partial scholarships). Group A awards are given to the country’s top students (reportedly those with a 95% average and above), whereas Group B recipients are required to have an 85% average or above. Group B awards are largely administered by Omani government officials, and mainly in collaboration with Oman’s embassies or consulates abroad. They provide for a monthly living stipend and tuition funding up to US$20,000. Both scholarship categories are focused on undergraduate studies (with graduate awards administered separately), and they are concentrated on fields of study that are tied to identified labour market requirements in Oman.

An agent’s perspective on the market

We recently had an extended conversation with Suad Alhalwachi from Education Zone, an education consulting firm based in the United Arab Emirates and serving students in Oman and other Gulf states. In the video excerpts that follow, Ms Alhalwachi offers her considerable insights on the latest developments in the Omani study abroad market. In our opening segment, she highlights in particular the large volume of high school graduates, relative to population, and the well-established drive to study abroad among Omani students. Ms Alhalwachi notes as well the strong need for language studies, suggesting a particular appeal for foundation or pathway programmes for Omani students. In terms of fields of study, Ms Alhalwachi notes that the Omani government plays a significant role in shaping student demand (via targeted scholarships tied to regular labour market studies) when planning for studies abroad. In our next interview segment, Ms Alhalwachi describes some of the important government initiatives, including expanded scholarship support for study abroad, in the wake of the Arab Spring in 2011. In our final video excerpt, Ms Alhalwachi notes some of the emerging shifts in destination preferences for outbound students. UNESCO data indicates that a large share of outbound students (roughly 55%) stay relatively close to home with study destinations in neighbouring Gulf states or elsewhere in the Middle East. In 2016, more than four in ten (41%) simply crossed the land border to the UAE to pursue their studies there. Even so, significant percentages do go further afield to institutions in the US or UK, with the balance widely dispersed among other European and Asian destinations. Ms Alhalwachi reinforces this historical preference for study within the students’ home region, but notes as well that expanding government programmes are an important factor in encouraging students to choose study destinations outside the Gulf area. For additional background, please see:

Most Recent

  • Canada: Government audit finds impact of international student cap far greater than expected Read More
  • New survey data says demand for MBA study abroad is shifting this year Read More
  • ICEF Podcast: Are you using the right digital channels to reach international students? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Canada: Government audit finds impact of international student cap far greater than expected The Office of the Auditor General of Canada (OAG) has released a report that analyses the effect of...
Read more
Australia: Latest enrolment data challenges the government’s assertion of stability for international education this year On 20 March, Australia’s Assistant Minister for International Education, Julian Hill, published a statement entitled Continuity and change:...
Read more
Narrowing bands of compliance: How the UK’s new RAG system will impact international student recruitment The UK Home Office has circulated draft guidance to expand on forthcoming changes to the Basic Compliance Assessment...
Read more
Irish higher education reports a fourth straight year of foreign enrolment growth The number of international students enrolled in Irish universities has been growing steadily from a COVID-era dip in...
Read more
Mexico: A personalised, supportive approach is the key to success in this growing study abroad market Mexican students have traditionally gravitated to the US and Canada for study abroad, but President Trump’s anti-immigration agenda...
Read more
UK ELT reports challenging enrolment trends continued through last quarter of 2025 Continuing a pattern from the first half of the year, English UK’s latest QUIC release (Quarterly Intelligence Cohort)...
Read more
British Council says student recruitment to UK higher education will get a boost this year from South Asia and the “Trump effect” “Demand for UK education will remain resilient over the coming year despite increased competition from intra-regional mobility in...
Read more
New Zealand expands post-study work opportunities for international students In late 2026, New Zealand is rolling out a new Short Term Graduate Work Visa and extending eligibility...
Read more
What are you looking for?
Quick Links