Market intelligence for international student recruitment from ICEF

Brazilian students explore new destinations abroad

BELTA

regularly conducts market research on the international education and exchange market in Brazil, and given that BELTA agencies represent approximately 90% of the global education market in Brazil, the findings paint a clear picture of the country's performance. See our previous article on their last report, and listen to Mr Carlos Robles, President of BELTA and Director of Intercultural Educational Programs (IEP) as he shares their latest research results in our video interview below:

New destinations on the horizon

As Mr Robles enthusiastically explains in our interview, Brazilian students opted for several new destination choices in 2012, which included:

Traditional destinations performed as expected (shown below), with Canada in the top spot for language courses, high school and work abroad programmes. Meanwhile, the US holds its number one position for the graduate and postgraduate markets. ranking-of-destinations-for-brazilian-students Most Brazilians who study abroad do so for language learning, and those destination trends appear to be consistent year on year, with Canada, France and Spain dominating. countries-brazilians-prefer-for-learning-languages

4-6 month stays increase

In addition to the emergence of new destinations, another interesting discovery was the increase of 11% for students who stay abroad between four and six months, whereas the percentage has fallen to the same degree for those who stay between one and three months abroad - as illustrated below. Likewise, the increase in the percentage of students staying for less than one month was matched by the decrease in those staying longer than six months. time-brazilian-students-stay-abroad

Continued growth expected

With 75% of survey respondents stating that they feel positive about the future development of business in the international education market, Brazil continues to show its strength. This is mainly due to steadily increasing trends such as:

  • Investment in study and work abroad to boost one's professional career
  • Increase in demand for language courses
  • Economic stability
  • Growing market share and purchasing power of students from lower socioeconomic backgrounds (referred to as ‘Class C’)
  • Popularisation of exchange programmes such as Science without Borders, which as of April 2013 has awarded 22,646 of the 100,000+ total scholarships available. As previously highlighted, Canada is top of mind for Brazilian students, with up to 12,000 students travelling to her universities and colleges under the Science Without Borders scholarship programme. Institutional delegations regularly visit Brazil to promote their courses.

Finally, for readers interested in the finer details of the latest BELTA report, below please find BELTA's presentation given at this year's ICEF Toronto Workshop.

Most Recent

  • UK: International student numbers fall for second year, especially in postgraduate programmes Read More
  • Italy rises as a study destination but struggles to retain foreign graduates Read More
  • AI is changing how students search: What it means for marketing and recruitment Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

UK: International student numbers fall for second year, especially in postgraduate programmes A sharp year-over-year decline in non-EU students enrolling in UK universities in 2024/25 (-5%) is the main contributor...
Read more
Italy rises as a study destination but struggles to retain foreign graduates Italy is increasingly popular as a European study abroad destination, with international enrolments increasing by about 10% per...
Read more
Taiwan ramps up international recruiting efforts with expanded work rights and scholarships The Taiwanese government is intensifying its efforts to attract and retain international students. In 2025, it introduced several...
Read more
Studies show countries “at the forefront of research” prioritise international collaborations and mobility Research shows that countries whose academics work frequently across borders with colleagues from another country – or from...
Read more
Australia introduces new rules restricting agent commissions for onshore student transfers As of 31 March 2026, education agents will no longer be permitted to receive commissions from Australian schools...
Read more
ICEF Podcast: Stop losing applicants: How qualification recognition drives seamless international enrolment Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
UK’s new international education strategy seeks to build education exports to £40 billion by 2030 The UK has a new International Education Strategy, and its focus is notably different from the previous national...
Read more
How are Australian universities approaching international recruitment in 2026? Studymove founder Keri Ramirez recently presented a webinar anticipating trends in the Australian international education sector in 2026...
Read more
What are you looking for?
Quick Links