Market intelligence for international student recruitment from ICEF
20th Jan 2012

The demographic challenge facing East Asian universities

Taiwan, Japan, and South Korea have already faced the tough reality of a demographic decline in student numbers; now China is encountering the same challenging issue. Yojana Sharma of University World News reports that census figures show that China's birthrate is falling, and at the same time its population is ageing faster than expected. The article quotes the OECD as declaring that: "Japan, Korea and China are the countries that will experience the most notable, continuous long-term decrease of the 18 to 23 population." China’s demographic slump in student numbers may be more recent in development than it has been in Japan and South Korea, but it will likely be more visible given the much greater size of the higher education market in China. Sources quoted in the article predict the decline may manifest in terms of:

  • More cutthroat competition among Chinese higher education institutions for students
  • More targeted programming among Chinese universities as they court niche groups of students
  • More emphasis on recruiting students from coastal and countryside-dwelling Chinese students, where participation rates are below capacity
  • Falling study abroad rates among Chinese students
  • Possible failure of some Chinese universities as demand falls
  • Probable increase in quality of programming among those that remain competitive

For more details, please see the full University World News article. Source: University World News

Most Recent

  • ICEF Podcast: Are you using the right digital channels to reach international students? Read More
  • Australia: Latest enrolment data challenges the government’s assertion of stability for international education this year Read More
  • Narrowing bands of compliance: How the UK’s new RAG system will impact international student recruitment Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Australia: Latest enrolment data challenges the government’s assertion of stability for international education this year On 20 March, Australia’s Assistant Minister for International Education, Julian Hill, published a statement entitled Continuity and change:...
Read more
Narrowing bands of compliance: How the UK’s new RAG system will impact international student recruitment The UK Home Office has circulated draft guidance to expand on forthcoming changes to the Basic Compliance Assessment...
Read more
Irish higher education reports a fourth straight year of foreign enrolment growth The number of international students enrolled in Irish universities has been growing steadily from a COVID-era dip in...
Read more
Mexico: A personalised, supportive approach is the key to success in this growing study abroad market Mexican students have traditionally gravitated to the US and Canada for study abroad, but President Trump’s anti-immigration agenda...
Read more
UK ELT reports challenging enrolment trends continued through last quarter of 2025 Continuing a pattern from the first half of the year, English UK’s latest QUIC release (Quarterly Intelligence Cohort)...
Read more
British Council says student recruitment to UK higher education will get a boost this year from South Asia and the “Trump effect” “Demand for UK education will remain resilient over the coming year despite increased competition from intra-regional mobility in...
Read more
New Zealand expands post-study work opportunities for international students In late 2026, New Zealand is rolling out a new Short Term Graduate Work Visa and extending eligibility...
Read more
As Iran retaliates across the Middle East, schools close, students worry, and institutions reassess transnational education The US/Israel-Iran war has touched down in several countries in the Middle East, and international educators and students...
Read more
What are you looking for?
Quick Links