Market intelligence for international student recruitment from ICEF
20th Jan 2012

The demographic challenge facing East Asian universities

Taiwan, Japan, and South Korea have already faced the tough reality of a demographic decline in student numbers; now China is encountering the same challenging issue. Yojana Sharma of University World News reports that census figures show that China's birthrate is falling, and at the same time its population is ageing faster than expected. The article quotes the OECD as declaring that: "Japan, Korea and China are the countries that will experience the most notable, continuous long-term decrease of the 18 to 23 population." China’s demographic slump in student numbers may be more recent in development than it has been in Japan and South Korea, but it will likely be more visible given the much greater size of the higher education market in China. Sources quoted in the article predict the decline may manifest in terms of:

  • More cutthroat competition among Chinese higher education institutions for students
  • More targeted programming among Chinese universities as they court niche groups of students
  • More emphasis on recruiting students from coastal and countryside-dwelling Chinese students, where participation rates are below capacity
  • Falling study abroad rates among Chinese students
  • Possible failure of some Chinese universities as demand falls
  • Probable increase in quality of programming among those that remain competitive

For more details, please see the full University World News article. Source: University World News

Most Recent

  • Asian destinations show their strength in latest ranking of student cities Read More
  • Students are switching to AI for search. Are you ready? Read More
  • How does this current generation of students view the impact of AI? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Asian destinations show their strength in latest ranking of student cities The QS Best Student Cities 2026 rankings were released last month, and, for the first time ever, Seoul...
Read more
Many foreign students want to stay in Germany but need more help with the transition to life after study Early findings from an extensive survey of international students in Germany finds that two-thirds would like to stay...
Read more
How post-study work rights can make or break the return on investment for study abroad The following is a guest post contributed by Tim O’Brien and Claire Clifford from INTO University Partnerships, where...
Read more
Australia prioritises amendments to ESOS Act in legislative agenda The Australian government has signalled that amendments to the Education Services for Overseas Students (ESOS) Act 2000 are back...
Read more
UK’s stiffening compliance regime already having an impact on international student recruitment It would be fair to say that compliance is top of mind for international educators in the United...
Read more
Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Aggregated search data from Keystone Education Group reveals a distinct spike in student interest in destinations across the...
Read more
Australia raises enrolment limits for 2025/26 but are they reachable? A joint 4 August 2025 media release from the Ministers for Education, Home Affairs, Immigration and Citizenship, and...
Read more
US: International commencements could drop by 30-40% this September A new analysis from NAFSA and the research consultancy JB International projects that international student commencements in the...
Read more
What are you looking for?
Quick Links