Market intelligence for international student recruitment from ICEF
20th Jan 2012

The demographic challenge facing East Asian universities

Taiwan, Japan, and South Korea have already faced the tough reality of a demographic decline in student numbers; now China is encountering the same challenging issue. Yojana Sharma of University World News reports that census figures show that China's birthrate is falling, and at the same time its population is ageing faster than expected. The article quotes the OECD as declaring that: "Japan, Korea and China are the countries that will experience the most notable, continuous long-term decrease of the 18 to 23 population." China’s demographic slump in student numbers may be more recent in development than it has been in Japan and South Korea, but it will likely be more visible given the much greater size of the higher education market in China. Sources quoted in the article predict the decline may manifest in terms of:

  • More cutthroat competition among Chinese higher education institutions for students
  • More targeted programming among Chinese universities as they court niche groups of students
  • More emphasis on recruiting students from coastal and countryside-dwelling Chinese students, where participation rates are below capacity
  • Falling study abroad rates among Chinese students
  • Possible failure of some Chinese universities as demand falls
  • Probable increase in quality of programming among those that remain competitive

For more details, please see the full University World News article. Source: University World News

Most Recent

  • Survey finds “growing pressure” on youth group travel to UK this year Read More
  • Malta: Non-EU students keeping ELT weeks stable in the face of falling enrolment from Europe Read More
  • UK to rejoin Erasmus+ in 2027 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Survey finds “growing pressure” on youth group travel to UK this year Findings from a February-March 2026 pulse survey conducted by the British Educational Travel Association (BETA) highlight “growing pressure”...
Read more
Malta: Non-EU students keeping ELT weeks stable in the face of falling enrolment from Europe Data from Malta’s National Statistics Office shows that the characteristics of Malta’s English Language Teaching (ELT) sector are...
Read more
UK to rejoin Erasmus+ in 2027 The UK will rejoin the Erasmus+ mobility programme in 2027 for an initial one-year term. This will end...
Read more
US to end “Duration of Status” for F, J, and I visas and limit the time international students can study in the US It is likely that as of September 2026, most international students in the US will need to complete...
Read more
ICEF Podcast: Sustainable international student recruitment from a UK-China perspective Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
France directs universities to charge higher tuition fees to non-EU students starting September 2026 French Higher Education, Research and Space Minister Philippe Baptiste announced on 21 April that almost all non-EU students...
Read more
UK: 7 in 10 universities report declining international postgraduate enrolments; visa rejections are part of the story Of universities in the UK surveyed recently by the British Universities International Liaison Association (BUILA), 7 in 10...
Read more
Australia: Multiple data indicators signal further declines ahead for international student numbers A new analysis of student visa trends suggests that the next couple of years – at least –...
Read more
What are you looking for?
Quick Links