alumni recruitment

Further evidence that international students are increasingly prioritising employment outcomes

Post-secondary institutions engaged in recruiting international students should be highlighting the career outcomes of graduates in their promotional materials, according to findings from a new...

Survey says that alumni networks have limited impact on job prospects

Survey of US graduates, a large majority of respondents said that the alumni network of their university or college was of little...

Five steps to a more active alumni programme

There’s a paradox at work regarding the extent to which many colleges and universities are engaging with their international alumni. A 2017 survey undertaken by international...

Study finds lots of room to improve in international alumni relations

A majority of US college administrators say that their institutions are not doing enough to connect with international alumni, and nearly two-thirds report having no...

Adapting to the new realities of the Saudi Arabian market

One of the key senders of international students to the US over the past decade, Saudi Arabia has turned from a seller’s to a buyer’s...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Australia releases 10-year blueprint for expansion of its international education sector

Australia took a bold step this week with the release of the country’s first comprehensive national strategy for international education. The National Strategy for International...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately. Extreme study abroad A fascinating look at students...

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