alumni recruitment

Study finds lots of room to improve in international alumni relations

A majority of US college administrators say that their institutions are not doing enough to connect with international alumni, and nearly two-thirds report having no...

Adapting to the new realities of the Saudi Arabian market

One of the key senders of international students to the US over the past decade, Saudi Arabia has turned from a seller’s to a buyer’s...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Australia releases 10-year blueprint for expansion of its international education sector

Australia took a bold step this week with the release of the country’s first comprehensive national strategy for international education. The National Strategy for International...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately. Extreme study abroad A fascinating look at students...

New report tracks key influencers for international students

Who influences international students’ study abroad decisions? And what types of goals are driving students’ interest in study abroad? These are some of the questions...

Small US colleges feeling the squeeze from “soft” tuition revenues

It is hardly a new idea that there are some important pressures on the traditional business model for higher education in the US. The population...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

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