Youth Trends

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

generation-y-students-customisation-data-scienceGeneration Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

educational-technology-and-customised-educationNew educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Consolidation to begin for Greek higher education

During the ongoing five-year economic storm that has buffeted Greece, the country’s higher education sector has been particularly hard hit. Public funding has been cut,...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

A decade of declining admissions yields for US colleges

Following the development we observed last month in “International gains buck downward enrolment trend in US graduate schools”, the recently released “2012 State of College...

New insights on characteristics of US college students

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups,...

Opportunities expand as Lebanese choose a wider range of destinations

Drawing upon a cosmopolitan, multilingual society with strong historical ties to the West, the Lebanese student market presents an inviting prospect to international educators from...

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