Market intelligence for international student recruitment from ICEF

Subscribe for free

youth trends Page 8 of 20

 Generation Y poised to bring permanent change

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

 Chaney report sets out measures to strengthen Australian international education sector

Chaney report sets out measures to strengthen Australian international education sector

Australia’s beleaguered international education industry has seen a couple of important developments of late. The first comes in the form of a long-awaited report from an industry advisory council...

 Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

 Incorporating experiential marketing in international recruitment

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...

 Swiss agent survey reveals continued interest in European languages, dip in English

Swiss agent survey reveals continued interest in European languages, dip in English

Sales in 2012 remained stable for most language travel agencies in Switzerland and the outlook is optimistic, with anticipated growth in 2013, according to the latest survey from...

Consolidation to begin for Greek higher education

During the ongoing five-year economic storm that has buffeted Greece, the country’s higher education sector has been particularly hard hit. Public funding has been cut, salaries have been...

International tuition trends reflect competitive nature of today’s recruitment environment

Luring the increasingly mobile and discerning international student has evolved into a high stakes affair for educational institutions, one complicated by rising competitive pressures as well as rising...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the first places we...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in 2013: the desire...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.” —From “China’s Luxury...

New insights on characteristics of US college students

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups, but more dependent...

Opportunities expand as Lebanese choose a wider range of destinations

Drawing upon a cosmopolitan, multilingual society with strong historical ties to the West, the Lebanese student market presents an inviting prospect to international educators from around the world....

Changing landscape for online education challenges for-profit providers

The entry of non-profit American university and college brands – particularly those with elite reputations – into online education is beginning to reshape the competitive landscape in US...