Market intelligence for international student recruitment from ICEF

Subscribe for free

marketing study abroad to parents Page 6 of 13

 What colour is your marketing? The psychological impact of colour

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...

 Secrets to a successful content marketing strategy

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

 Test everything: the business case for A/B testing online

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

 Political unrest in Thailand appears to boost interest in education abroad

Political unrest in Thailand appears to boost interest in education abroad

The recent political upheaval in Thailand has made headlines around the world. Photos of protesters in the streets of Bangkok opposing government elections have been plastered across newspapers...

 How will online school selection services affect education agents?

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...

Insider tips on student recruitment in Bahrain

Recently, we sat down with Sara Abdulla from Al Mawred Education Services based in Bahrain to pick up a few tips on how to appeal to Bahraini students....

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...

Checking in on China market trends

China remains the world’s leading outbound education market for international students. But what trends are shaping the market today and for the foreseeable future? To answer this question,...

Mature students emerging as an increasingly important market segment

The term “mature student” describes a category of learners who undertake a programme of study later in life than those who – typically at 18 or 19 years...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and knowledge of their...