International student recruitment

New data suggests Japanese outbound market has been significantly undercounted

Japan has long been an important outbound student market, and a major sender to English-speaking destinations in particular. However, the narrative has been of a...

US: The link between public funding and international student recruitment

With international students paying up to three times as much in tuition as in-state residents, public research universities in the United States are increasingly turning...

Trump victory driving increased interest in Canadian universities

Universities in Canada are reporting a pronounced increase in inquiries and applications from US students, and it appears that Donald Trump’s surprising victory in November’s presidential...

NACAC amends guidance regarding education agents

In 2013, the National Association for College Admission Counselling (NACAC) voted to lift a ban on the use of commissioned agents for international student recruitment....

Measuring the ROI of international student recruitment

There is considerable discussion in international education around improving data collection and analysis. And we have often noted that better data has applications for everything...

Vietnam removes agency certification requirements

The following is a guest post from Dr Mark A. Ashwill, founder and managing director of Capstone Vietnam, a human resource development company with offices...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Ghana emerging as an important sending market in Sub-Saharan Africa

Sub-Saharan Africa has become an increasingly important region for international student recruitment, and is home to a number of significant emerging markets, notably Nigeria and...

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