Market intelligence for international student recruitment from ICEF

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International student recruitment Page 2 of 3

 Trump victory driving increased interest in Canadian universities

Trump victory driving increased interest in Canadian universities

Universities in Canada are reporting a pronounced increase in inquiries and applications from US students, and it appears that Donald Trump’s surprising victory in November’s presidential election is a...

 NACAC amends guidance regarding education agents

NACAC amends guidance regarding education agents

In 2013, the National Association for College Admission Counselling (NACAC) voted to lift a ban on the use of commissioned agents for international student recruitment. This decision was...

 Measuring the ROI of international student recruitment

Measuring the ROI of international student recruitment

There is considerable discussion in international education around improving data collection and analysis. And we have often noted that better data has applications for everything from making more...

 Vietnam removes agency certification requirements

Vietnam removes agency certification requirements

The following is a guest post from Dr Mark A. Ashwill, founder and managing director of Capstone Vietnam, a human resource development company with offices in Hanoi and...

 Study calls for focus on student satisfaction to boost recruitment

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction as a means...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Ghana emerging as an important sending market in Sub-Saharan Africa

Sub-Saharan Africa has become an increasingly important region for international student recruitment, and is home to a number of significant emerging markets, notably Nigeria and Kenya. The region...