higher education marketing

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

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