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Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 –...

International student mobility and the Ebola outbreak

The Ebola outbreak began in Guinea in March this year and in the months following it spread to three other countries: Liberia, Sierra Leone, and...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

NACAC changes code of conduct to allow international agents; releases agent guide for US institutions

“In 1951, NACAC introduced a prohibition on incentive-based recruitment of students for all NACAC members,” explains Eddie West, director of international initiatives at the National...

Indian enrolment in US graduate schools surging while offers to Chinese students continue to slow

A new report from America’s Council of Graduate Schools (CGS) shows that there is a continuing growth trend in offers of admission to international students...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been...

The agent question: New data has the answer

In international education circles, the use of education agents is simultaneously controversial, and widespread. But, as a new report published today by The Observatory on...

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