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Market intelligence for international student recruitment from ICEF

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Who moved my rankings? Changes in the SEO market

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

High performance, high pressure in South Korea’s education system

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...

Marketers will focus on mobile more than ever before in 2014

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

ASEAN poised to usher in new era of regional student mobility

ASEAN poised to usher in new era of regional student mobility

The rise in intra-region mobility – that is, the increasing incidence of international students leaving their home country to study in a neighbouring country within their home region...

Canada’s new international education strategy aims for 450,000 students by 2022

Canada’s new international education strategy aims for 450,000 students by 2022

The Canadian government unveiled its new International Education Strategy this week and it is ambitious. Canada aims to nearly double the number of international students it attracts with...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...

Insider tips on student recruitment in Bahrain

Recently, we sat down with Sara Abdulla from Al Mawred Education Services based in Bahrain to pick up a few tips on how to appeal to Bahraini students....

Market Snapshot: Cyprus

As the polar vortex rips through North America, we thought to ourselves, “What could be more appropriate than a market report on sunny Cyprus?” And with that, we...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports for students throughout...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the months since, the...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...

New British Council report underlines the importance of – and increasing competition for – Indian students

Consider these predictions for India in 2028: Half of the country’s population will be younger than 25; The country is expected to become the world’s most populous nation,...

Converging factors fuel growth in Kenya’s higher education system

This year has marked a time of significant change for the higher education system in Kenya. Most notably, the Universities Act 2012 was signed into law in January,...

Australian government eases visa rules for the non-university sector, and ACPET sees it as “a start”

The new Coalition government in Australia is delivering on its promise to support the country’s international education sector. A mere three months into office, the government has already...

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