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Market intelligence for international student recruitment from ICEF

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Online search and student choice: 80% of search queries do not convert

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

Engaging your alumni in international student recruitment

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international [student] recruiting?” —...

Inspiring educator website case studies

Inspiring educator website case studies

A few weeks ago, in our article “New strategies emerging for educator websites” we introduced several important strategies – liberalised page scrolling and responsive design, in particular –...

The ongoing interest in Pinterest… are you on board?

The ongoing interest in Pinterest… are you on board?

Just when you thought there were enough social media sites out there, along came Pinterest. The two-year-old site has exploded, and now hosts over 11.7 million active registered...

Most Recent

  • ICEF Podcast: Together for transparency – Building global standards for ethical international student recruitment Read More
  • New analysis sounds a note of caution for UK immigration reforms Read More
  • The number of students in higher education abroad has more than tripled since the turn of the century Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More
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