Market intelligence for international student recruitment from ICEF

Subscribe for free

alumni recruitment Page 4 of 12

 Is that funny? Using humour in international recruitment marketing

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...

 Enhancing the student experience with essential student services

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in Switzerland, a poly-tech...

 Explosive growth of social video opens new channel for student recruiters

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

 New research shows that mobile and social media users are intensely engaged online

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

 How will online school selection services affect education agents?

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and knowledge of their...

Beyond student recruiting: agents’ roles as counsellors

How do international student recruiters prepare young people for their studies overseas? As parent and student expectations continue to increase, the role of student recruitment agencies has changed...

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway in many parts...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...

NACAC removes ban on commissioned agents in international student recruitment

The National Association for College Admission Counselling (NACAC) held its national conference in Toronto this past week. On Saturday, the NACAC Assembly debated – and passed with a...