alumni recruitment

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 –...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in...

NACAC changes code of conduct to allow international agents; releases agent guide for US institutions

“In 1951, NACAC introduced a prohibition on incentive-based recruitment of students for all NACAC members,” explains Eddie West, director of international initiatives at the National...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience...

Market Snapshot: Kazakhstan

Kazakhstan is the world’s largest landlocked country, strategically located between Russia, China, Kyrgyzstan, Uzbekistan, Turkmenistan, and a strip of the Caspian Sea. With a population...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated...

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