Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Are you paying enough attention to parents in your recruitment marketing?

...strikes a respectful and sincere tone, relegating marketing speak to the background and instead sharing knowledge. Source: Higher Education Marketing Social media is another channel to investigate, and...

A year of ICEF Monitor in one post: 2013 in review

...at length, including the links between big data, recruitment, and retention; the growing importance of mobile marketing; and the challenge of delivering web content in many languages. Social...

Brazilian agents reporting strong growth this year with many exceeding pre-pandemic volumes

...But the survey suggests as well that students rely heavily on social sources to inform their preferences and plans, including social media but also their immediate circle of...

Biden presidency offers hope for both US educators and foreign students

...how hard I studied or how hard I worked, it didn’t matter. I wouldn’t be welcome here.” International students also took to social media to express their relief...

With 9 in 10 students affected by COVID-19 closures, how is the shift to online going so far?

...how to stimulate engagement, including sharing music playlists, making room (“dorm” decorations), showcasing funny pets, launching e-scavenger hunts, and many more. For additional background, please see: “COVID-19: Social...

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

...your website or on social media, or perhaps through an active link with a partner school or government organisation abroad. As illustrated in the chart below, there are...

Early lessons from the pandemic: New products and the power of partnerships

...Exchange Episode: How can schools engage with agents now?” “The growing importance of fee protection programmes” “COVID-19: Social media engagement is up and so is interest in online...

Global tourism report highlights key travel trends

...4. Travel is social, and also mobile The widespread adoption of powerful mobile devices, and the corresponding explosion of social media activity, continues to have profound effects on...

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