Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Instagram’s profound effect on travel destination choice

...that “a lot of people first become aware of the country as a destination through social media, with a big part of that being Instagram.” The example of...

Game on! Consumer empowerment and gamification in international recruitment marketing

...Internet and social media; The myriad ways beyond traditional advertising consumers now find out about, and choose from, brands, again thanks largely to the Internet and social media....

Mexico’s higher education sector eyeing expansion

...linking with two Mexican universities – Tecnológico de Monterrey and La Universidad Nacional Autónoma de México – to offer online courses. In terms of social media, Mexico’s Facebook...

The way forward: Shifting to a more strategic and student-centred recruitment

...soon as the student makes contact, whether through the website, social media, an agent, or institutional staff. Strengthening the narrative “We know that demand for international student mobility...

Recruitment reset for 2021: Focus on content and agents

...called “owned media” – that is, organic channels that can be controlled more directly such as social media, blogging, and email. A recent analysis by PhocusWire finds traffic from...

88 ways to recruit international students

...tips and techniques translate well for all types of institutions based in any country. The e-book explores topics such as: Social media marketing for international student recruitment Google...

Affordability a top concern for South American and Mexican students

...student visa to study in the US. South America The South American sample comprised the following countries: Brazil, Colombia, Peru, Ecuador, Chile, Argentina, Venezuela, and Bolivia. Social media: The...

Market snapshot: A guide to international student recruitment in Brazil

...abroad choices are (in order) friends (25%), information on websites specialising in language programmes (20%), social media (20%), parents (19%), student fairs devoted to study, work, and travel...

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