Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Beyond enrolment: The marketing signals education leaders should watch

...before they ever visit your website. The media landscape is changing: AI is changing how students search and people are less likely to click out from social media...

Inbound, outbound, and transnational: the landscape for international education in China continues to evolve

...numbered 12.2 million, up more than +4% over 2024 and the largest increase ever. When the new visa was announced, Chinese social media exploded with posts voicing upset,...

Study finds strong agent interest in partnering with Japanese universities

...entering Japan); 90% actively promote their partner schools and institutions on social media; 70% represent their universities at international student fairs. These are all crucial components of moving...

Mexico: A personalised, supportive approach is the key to success in this growing study abroad market

...abroad from Mexico have implications for recruiters: Social media is important for awareness. The report says, “Instagram and TikTok are the go-to platforms for marketing undergraduate courses to...

How is the rapid adoption of AI affecting international students’ career and programme planning?

...media, telecom and IT, collectively lost 41,000 jobs in December 2025. In that same month, employment grew in healthcare, education and hospitality, per the firm’s data.” The Guardian...

The ChatGPT Generation: How AI Is quietly rewriting the global student search experience

Goodness knows, international higher education is no stranger to major change. Over the last two decades, rankings, social media, and professionalised agent networks have all fundamentally altered student...

The power of data and narrative in building public support for international students

...statements or positions on social issues, whether people feel positively or negatively towards the Ivy League or other elite private universities.” The highlights of differences between younger and...

Study highlights poor outcomes for graduates of Indian higher education

...result of this and their social connections to those in power. The national urgency The APU report notes: “India’s youth population, defined as those between the ages of...

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