Market intelligence for international student recruitment from ICEF

Content Marketing

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AI is changing how universities recruit: readiness is now the competitive edge Read More

Survey highlights a growing “engagement gap” between international student expectations and institutional response Read More
Building the bridge to campus: The first stage of student satisfaction begins long before admission Read More

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Mystery shopping study finds broad improvement in student enquiry handling this year Read More
How to improve your communications with prospective international students Read More
Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves Read More
University websites: How can we make them better for international student recruitment? Read More
Building better landing pages for international student recruitment Read More
The art of the short: Viral video for international student recruitment Read More
ChatGPT for international education marketing: What is “Prompt Engineering?” Read More
ICEF Podcast: How podcasting can help engage with prospective international students Read More

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Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves The following article is adapted from the 2025 edition of ICEF Insights magazine, which is freely available to...

ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...

How to improve your communications with prospective international students If you’ve been reading our coverage for the past couple of years, you’ll know why a strategically set-up...

The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...

University websites: How can we make them better for international student recruitment? The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...

How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...

Survey highlights a growing “engagement gap” between international student expectations and institutional response New research from Sinorbis and Edified makes the case that international student recruitment has entered a new phase,...

Mystery shopping study finds broad improvement in student enquiry handling this year The results are out for Edified’s annual Enquiry Experience Tracker study, and they reflect the best overall performance...

Building the bridge to campus: The first stage of student satisfaction begins long before admission The following article is adapted from the 2026 edition of ICEF Insights magazine, which is freely available to...

AI is changing how universities recruit: readiness is now the competitive edge Prospective students are increasingly using AI tools to research universities. That shift is already reshaping visibility, content strategy...

ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...

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