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Market intelligence for international student recruitment from ICEF

Posts by: Editor

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these,...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace...

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years....

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education...

ASEAN poised to usher in new era of regional student mobility

The rise in intra-region mobility – that is, the increasing incidence of international students leaving their home country to study in a neighbouring country within...

Canada’s new international education strategy aims for 450,000 students by 2022

The Canadian government unveiled its new International Education Strategy this week and it is ambitious. Canada aims to nearly double the number of international students...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened...

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