Search results for: content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 22 May 2015

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

Posted in: Africa, Asia, Australia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 7 Apr 2014

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 9 Oct 2013

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, United Kingdom, United States on 8 May 2013

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in...

Posted in: Marketing, Most Popular, Technology on 22 Jul 2019

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Posted in: Marketing, Most Popular on 13 Mar 2019

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Posted in: Marketing, Youth Trends on 14 Nov 2018

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Youth Trends on 11 Apr 2018

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

Posted in: Higher Education, Marketing, Most Popular on 10 Feb 2017

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Posted in: Marketing, Regions, Youth Trends on 2 Nov 2016

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

Posted in: Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Youth Trends on 13 Nov 2015

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 28 Oct 2015

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The...

Posted in: Agents, K-12, North America, Regions, United States, Video Interviews on 11 Sep 2015

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, Netherlands, North America, Regions, South & Central America, United Kingdom on 12 Jun 2015

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have...

Posted in: Europe, Higher Education, Language Learning, Regions, Spain on 18 May 2015

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

Posted in: Africa, Asia, Australia/Oceania, Marketing, Middle East, Most Popular, North America, Regions, Research, South & Central America, United Kingdom, Youth Trends on 8 May 2015

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 4 Mar 2015

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, South & Central America, Technology on 2 Dec 2014

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Technology on 13 Nov 2014

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 3 Nov 2014