The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...
Market intelligence for international student recruitment from ICEF
Subscribe for freeThe best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...
“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...
As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...
Some things are becoming more clear as we continue to adjust to the rapidly changing landscape for international student mobility this year. First, it will take some time...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...
Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...
With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...
The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...
The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25 million international arrivals...
In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...
As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...
Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...
Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...
At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...
With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....
Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...
With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....
