...various definitions of content marketing floating around the web, and perhaps even around your office. “Our website is full of content. So, that’s content marketing, right?” “We have...
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...content marketing? If we look back at our definition, we can isolate this part of it: “relevant and valuable content.” So the first requirement of good content marketing...
...refresher, content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target...
...In other words, the key is content marketing. Content marketing has been described as “the art of communicating with your customers and prospects without selling.” More fully, content...
...impact on international student recruitment marketing. Content is (still) king Forbes gathered responses from 20 experienced digital marketing experts to frame their predictions, and the first one they...
With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....
The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...
...you also have to engage with your audience. How do you do that? Content marketing: the goal is to attract and retain customers by creating and curating relevant,...