Market intelligence for international student recruitment from ICEF
25th Jan 2023

World body now projects that international travel will return to pre-pandemic levels in 2023, at least in some regions

Short on time? Here are the highlights:
  • Based on a stronger than expected recovery in 2022, the UNWTO is projecting that international travel levels will improve to as much as 90% of pre-pandemic levels in 2023, and especially so in regions such as the Middle East and Europe

The UN World Tourism Organization (UNWTO) is now projecting that international travel volumes will reach between 80% to 95% of pre-pandemic levels this year, with the strongest outlook for Europe and the Middle East.

Actual results will of course rely on a number of factors, including recovery in Asia specifically and the war in Ukraine.

The UNWTO puts the final tally for 2022 at 900 million international travellers. That's more than double the total for 2021, but still only 63% of pre-COVID levels.

UNWTO Secretary-General Zurab Pololikashvili said: "A new year brings more reason for optimism for global tourism. UNWTO anticipates a strong year for the sector even in the face of diverse challenges including the economic situation and continued geopolitical uncertainty. Economic factors may influence how people travel in 2023 and UNWTO expects demand for domestic and regional travel to remain strong and help drive the sector's wider recovery."

In its latest forecasts, the travel body has essentially upgraded its outlook for 2023 following stronger-than-expected performance in 2022, and signals an additional boost for Asian outbound travel given that, "The recent lifting of COVID-19 related travel restrictions in China, the world's largest outbound market in 2019, is a significant step for the recovery of the tourism sector in Asia and the Pacific and worldwide."

For additional background, please see:

Most Recent

  • Canada and the US are losing international student enrolments to Europe and Asia  Read More
  • Drivers of study abroad in Côte d’Ivoire, Cameroon, and Senegal Read More
  • ICEF Podcast: Live from ICEF Berlin 2025 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Canada and the US are losing international student enrolments to Europe and Asia  Canadian and American universities are struggling amidst government policies meant to curb immigration and/or international student numbers. Meanwhile,...
Read more
The changing face of international student mobility The following article is adapted from the 2026 edition of ICEF Insights magazine, which is freely available to...
Read more
What students want: The top decision factors for study abroad The following article is adapted from the 2026 edition of ICEF Insights magazine, which is freely available to...
Read more
Asia “consolidating as the leading destination region” for international students  A new report from the British Council and Studyportals shows that international students are increasingly choosing to study...
Read more
The four key trends that will shape international student mobility for the next decade The following has been adapted from the opening plenary given by Editor in Chief Craig Riggs at the...
Read more
OECD tracks global student flows to developed market-based economies The OECD (Organisation for Economic Co-operation and Development) is an inter-governmental organisation made up of 38 member countries....
Read more
Asian destinations show their strength in latest ranking of student cities The QS Best Student Cities 2026 rankings were released last month, and, for the first time ever, Seoul...
Read more
Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Aggregated search data from Keystone Education Group reveals a distinct spike in student interest in destinations across the...
Read more
What are you looking for?
Quick Links