Market intelligence for international student recruitment from ICEF
4th Apr 2017

Canadian universities reporting a bump in applications for 2017

Official national statistics have yet to be announced for 2016 - and won’t be available for 2017 for many months - but we continue to see early indicators of a significant increase in international interest in Canadian education this year. For some, this is evidence of a "Trump bump." But others see it as business as usual as the country’s foreign enrolment has been on a steady climb in recent years. Following the US presidential election in November 2016, and Donald Trump’s surprising victory in the electoral college, we started to notice indicators of a sizeable shift in student interest toward Canadian institutions. Online search volumes for education-related queries began to spike sharply in November, and Canadian educators reported a distinct uptick in admissions queries and applications around that same time. In a singular example, traffic to a university portal site operated by Universities Canada has also doubled since the US election. More recently, those reports have become less scattered and anecdotal and have coalesced into a more consistent pattern. Indeed, there is now a clear picture from Canadian institutions of significant growth in international application numbers for fall 2017. For example, the University of Toronto reports that undergraduate applications from foreign students have increased by more than 20% this year. Within that overall growth trend are notable gains from the US (+80%), India (+59%), and Turkey (+68%). The University of Waterloo, meanwhile, reports undergraduate growth of 25% in addition to a 41% increase in foreign applications for graduate programmes. And further west, international undergraduate applications are up nearly 30% at the University of Alberta, with an attention-grabbing 120% increase from India along with 50% growth from US applicants alone. In Montreal, McGill University has said that its applications from US students are up 21% this year, with international undergraduate application volumes increasing 25% overall. Other institutions across the country describe similar trends in applications for fall 2017, with a pronounced bump in many cases from key sending markets. "Especially notable given the numbers of students involved, many Canadian universities are also reporting substantial gains in applications from India, which sends more students to the US and to Canada than any country other than China," says a recent report from Inside Higher Ed. "A shift in the number of Indian students choosing Canada over the US could put a strain on US universities, many of which have counted on increasing numbers of international students to balance their budgets."

Given the timing of the initial surge in the immediate wake of the US presidential election, many are quick to point to the "Trump effect" as the source of this year’s upswing.

But Canadian recruiters tend to take a broader view, noting that growth for fall 2017 is, for some institutions at least, on par with the increases recorded in recent years. In addition, many Canadian schools have expanded their recruitment activities overseas, and that, along with a stubbornly low Canadian dollar playing its part in boosting the affordability of Canadian education, is also seen as an important contributor to the growing applicant pool this year. "The number of international (specifically overseas) applicants has been growing somewhat over the last few years, although not to the same extent as in 2017," Kathleen Massey, executive director of enrolment for McGill University, said recently to the New York Times. While noting that many Canadian universities had become more active in international recruiting, she allowed that "the changing political landscape in the United States, Britain, and elsewhere may be playing a part." For additional background, please see:

Most Recent

  • UK: International student numbers fall for second year, especially in postgraduate programmes Read More
  • Italy rises as a study destination but struggles to retain foreign graduates Read More
  • AI is changing how students search: What it means for marketing and recruitment Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

UK: International student numbers fall for second year, especially in postgraduate programmes A sharp year-over-year decline in non-EU students enrolling in UK universities in 2024/25 (-5%) is the main contributor...
Read more
Italy rises as a study destination but struggles to retain foreign graduates Italy is increasingly popular as a European study abroad destination, with international enrolments increasing by about 10% per...
Read more
Taiwan ramps up international recruiting efforts with expanded work rights and scholarships The Taiwanese government is intensifying its efforts to attract and retain international students. In 2025, it introduced several...
Read more
Studies show countries “at the forefront of research” prioritise international collaborations and mobility Research shows that countries whose academics work frequently across borders with colleagues from another country – or from...
Read more
Australia introduces new rules restricting agent commissions for onshore student transfers As of 31 March 2026, education agents will no longer be permitted to receive commissions from Australian schools...
Read more
ICEF Podcast: Stop losing applicants: How qualification recognition drives seamless international enrolment Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
UK’s new international education strategy seeks to build education exports to £40 billion by 2030 The UK has a new International Education Strategy, and its focus is notably different from the previous national...
Read more
How are Australian universities approaching international recruitment in 2026? Studymove founder Keri Ramirez recently presented a webinar anticipating trends in the Australian international education sector in 2026...
Read more
What are you looking for?
Quick Links