Market intelligence for international student recruitment from ICEF
17th Apr 2025

UK commission calls for a more strategic and sustainable approach to international student recruitment

Short on time? Here are the highlights:
  • The UK government is expected to release an updated strategy for international education later this year
  • A new report from an independent commission of sector specialists aims to provide a roadmap for policy makers

The United Kingdom's most recent international education strategy was released in 2019. It set a target of attracting 600,000 overseas students by 2030 – a threshold that was reached in 2020 – and of seeing the sector reach £35 billion in economic value by 2030. A new international education strategy is expected from government later this year.

Ahead of its release comes a new report from the International Higher Education Commission, an independent group of sector experts formed with the goal of establishing "a new ‘International Education Strategy 2.0’ in partnership with the Higher Education community." The Commission's latest contribution to that process arrived this week in the form of a comprehensive report, Towards a Future UK International Higher Education Strategy: Resilience, Purpose and Precision.

Developed under the chairmanship of Former Universities Minister Chris Skidmore, the report is meant to provide "a roadmap for government and the sector."

"What might that future look like?" asks Mr Skidmore in his introduction to the report. "First and foremost, it will be forward-looking and purpose-driven. We need to ensure that international higher education isn’t just about achieving significant numbers, but also aligning with Britain’s broader economic, diplomatic, and educational objectives. A successful strategy will safeguard the critical importance of UK universities and secure Britain’s position as a global leader in higher education."

Priorities for the next strategy

The Commission sets out a wide range of recommendations for policy makers and sector leaders, all of which are underpinned by a series of strategic priorities. They include the following.

A call for long-term planning. The Commission considers the 2019 strategy's focus on headline growth numbers an error, and highlights the need for a "coherent, long-term plan
for international education."

The need for policy certainty. The last two years have marked a period of tumult in policy making around international students in many destinations, including the UK. The Commission calls for greater clarity around policy intent – and around the Graduate Route post-study work rights policy in particular – in order to promote sustainable growth in foreign enrolment in the UK.

Promoting policy coherence and coordination within government. The Commission calls for "a joined-up approach to policy-making" via the formation of an international strategy group within government and with delegates from the Home Office, the Foreign, Commonwealth and Development Office and the Department for Science, Innovation, and Technology.

The drive for diversification. The report argues that diversification away from the current reliance on a small number of student markets is a key aspect of a more strategic approach to recruitment. It proposes coordinated and targeted campaigns to boost student numbers from a wider range of source countries.

Telling the story of international education. "We must much more clearly communicate the significant economic and social contributions of international students and that, in almost all cases, they leave after graduation, thereby differentiating them from broader migration narratives," adds the report.

A call for data. There are some significant reporting lags and gaps across the UK in terms of international student data. In response, the Commission calls for a public-private sector data group to speed the collection and dissemination of student data and market insights.

The full report contains expanded recommendations and considerable background in each of these areas, and more.

For additional background, please see:

Most Recent

  • Supply and demand for international higher education increasingly aligned in Asia Read More
  • Canadian immigration officials move to ease rules around student work permits Read More
  • Australia: Student visa refusal rates reach record high amid weakening demand from China Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Supply and demand for international higher education increasingly aligned in Asia A new report from Studyportals and the British Council, “Asia, Latin America, and MENA in global education,” demonstrates...
Read more
Canadian immigration officials move to ease rules around student work permits Immigration, Refugees and Citizenship Canada (IRCC) has introduced a package of amendments to the current rules around student...
Read more
Australia: Student visa refusal rates reach record high amid weakening demand from China Australian universities have so far faced fewer challenges than English-language training (ELICOS) and vocational education providers in the...
Read more
What international students need to know about study and work visas in the United States The current political climate in the United State has spurred a flurry of proposals and rules affecting the...
Read more
Study finds strong agent interest in partnering with Japanese universities For many years, institutions in the Big Four (Australia, Canada, UK, and US) have partnered with educational agents...
Read more
Canada’s language training sector reinvents pathway programme model in response to policy settings In 2019, pathway programmes – joint offerings that link language study with academic programmes – accounted for nearly...
Read more
Study highlights poor outcomes for graduates of Indian higher education Across economies advanced and developing, young degree-holders are finding it more difficult than in the past to secure...
Read more
Canada: Government audit finds impact of international student cap far greater than expected The Office of the Auditor General of Canada (OAG) has released a report that analyses the effect of...
Read more
What are you looking for?
Quick Links