Market intelligence for international student recruitment from ICEF
17th Apr 2025

UK commission calls for a more strategic and sustainable approach to international student recruitment

Short on time? Here are the highlights:
  • The UK government is expected to release an updated strategy for international education later this year
  • A new report from an independent commission of sector specialists aims to provide a roadmap for policy makers

The United Kingdom's most recent international education strategy was released in 2019. It set a target of attracting 600,000 overseas students by 2030 – a threshold that was reached in 2020 – and of seeing the sector reach £35 billion in economic value by 2030. A new international education strategy is expected from government later this year.

Ahead of its release comes a new report from the International Higher Education Commission, an independent group of sector experts formed with the goal of establishing "a new ‘International Education Strategy 2.0’ in partnership with the Higher Education community." The Commission's latest contribution to that process arrived this week in the form of a comprehensive report, Towards a Future UK International Higher Education Strategy: Resilience, Purpose and Precision.

Developed under the chairmanship of Former Universities Minister Chris Skidmore, the report is meant to provide "a roadmap for government and the sector."

"What might that future look like?" asks Mr Skidmore in his introduction to the report. "First and foremost, it will be forward-looking and purpose-driven. We need to ensure that international higher education isn’t just about achieving significant numbers, but also aligning with Britain’s broader economic, diplomatic, and educational objectives. A successful strategy will safeguard the critical importance of UK universities and secure Britain’s position as a global leader in higher education."

Priorities for the next strategy

The Commission sets out a wide range of recommendations for policy makers and sector leaders, all of which are underpinned by a series of strategic priorities. They include the following.

A call for long-term planning. The Commission considers the 2019 strategy's focus on headline growth numbers an error, and highlights the need for a "coherent, long-term plan
for international education."

The need for policy certainty. The last two years have marked a period of tumult in policy making around international students in many destinations, including the UK. The Commission calls for greater clarity around policy intent – and around the Graduate Route post-study work rights policy in particular – in order to promote sustainable growth in foreign enrolment in the UK.

Promoting policy coherence and coordination within government. The Commission calls for "a joined-up approach to policy-making" via the formation of an international strategy group within government and with delegates from the Home Office, the Foreign, Commonwealth and Development Office and the Department for Science, Innovation, and Technology.

The drive for diversification. The report argues that diversification away from the current reliance on a small number of student markets is a key aspect of a more strategic approach to recruitment. It proposes coordinated and targeted campaigns to boost student numbers from a wider range of source countries.

Telling the story of international education. "We must much more clearly communicate the significant economic and social contributions of international students and that, in almost all cases, they leave after graduation, thereby differentiating them from broader migration narratives," adds the report.

A call for data. There are some significant reporting lags and gaps across the UK in terms of international student data. In response, the Commission calls for a public-private sector data group to speed the collection and dissemination of student data and market insights.

The full report contains expanded recommendations and considerable background in each of these areas, and more.

For additional background, please see:

Most Recent

  • Language travel sector leaders call for a focus on value amid persistent discount pressure Read More
  • Canada: List of non-degree college programmes linked to post-study work rights has changed Read More
  • US administration revives proposal to limit terms of student visas Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Canada: List of non-degree college programmes linked to post-study work rights has changed The Canadian government is continuing its policy of linking eligibility for a post-study work permit (PGWP) – at...
Read more
US administration revives proposal to limit terms of student visas The Trump administration has given notice of a proposed rule change that seeks to limit the term for...
Read more
How have changes in policy settings impacted international student recruitment at Australian universities? Over the past couple of years, Australian universities have been operating within a policy framework that makes it...
Read more
New analysis sounds a note of caution for UK immigration reforms Within the UK’s higher education system, there are a group of institutions known as “Post-1992 universities”. The term...
Read more
The number of students in higher education abroad has more than tripled since the turn of the century The latest figures from UNESCO indicate continued strong growth in higher education enrolments globally. From the year 2000,...
Read more
US warns of expanded travel ban that could affect key African markets “The United States is considering restricting entry to citizens of an additional 36 countries in what would be...
Read more
Breaking: US resumes student visa processing On 18 June, the US State Department sent a cable to all US diplomatic posts abroad instructing them...
Read more
Is Canada valued more as a “pathway to immigration” or as a destination for education? During a 12 June 2025 webinar presented by the Canadian Bureau for International Education (CBIE) and IDP, IDP...
Read more
What are you looking for?
Quick Links