Market intelligence for international student recruitment from ICEF
19th Mar 2025

New Zealand resource aims to connect prospective international students with qualified agents

Short on time? Here are the highlights:
  • A new resource from Education New Zealand helps prospective international students and parents understand how to choose a reputable agent who is suitable for the level and programme they are interested in in New Zealand

Faced with an ever-more complex international student recruiting environment, many educational institutions are becoming more strategic and selective when working with education agents. The best agents act as true representatives of an institution. They convey accurate and helpful information to students and parents, assist students in choosing the right programme for their interests and academic background, and work to send only best-fit students to the institutions they partner with.

Several best practice guides exist to help institutions:

  • Distinguish between high-performing, ethical agents and agents who operate less scrupulously;
  • Create good contracts clearly outlining both parties’ responsibilities and obligations;
  • Learn how to partner most productively with agents (e.g., respect, communications, a sense of mutual benefit).

But there is less out there in terms of guiding students and parents to choose good agents. This is a crucial gap into which has arrived a new digital resource from Education New Zealand. The resource is intended to help prospective international students and their parents to choose a qualified agent who can assist them in finding the right study abroad experience in New Zealand. It also includes information for students applying to every level and type of school in New Zealand, from K-12 to higher education, vocational education and private training providers, and English language schools.

The resource provides a checklist for students and parents to consult when deciding whether an agent is (a), reputable, and (b) suited for their intentions.

You can review it now on the Study With New Zealand website.

For additional background, please see:

Most Recent

  • Recruiting in Taiwan: An established student market adapting to demographic change Read More
  • Australia’s central bank highlights importance of international students to national economy Read More
  • Measuring the impacts of the first full year of Canada’s foreign student enrolment cap Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Recruiting in Taiwan: An established student market adapting to demographic change Fast Facts Population: 23.4 million Youth population: 9.8% aged 15–24, but the population is ageing Youth unemployment rate:...
Read more
Australia’s central bank highlights importance of international students to national economy The Reserve Bank of Australia, the country’s central bank, has released a special bulletin on the economic impact...
Read more
Measuring the impacts of the first full year of Canada’s foreign student enrolment cap In January 2024, Canada’s immigration ministry (Immigration, Refugees and Citizenship Canada, or IRCC) announced a two-year cap on...
Read more
US institutions bracing for a challenging enrolment outlook for 2025/26 The Institute of International Education’s (IIE) twice-yearly snapshot surveys are always required reading for international educators. That is...
Read more
How the UK’s Agent Quality Framework will shape the future of agent training This article was originally published in the ICEF Academy Knowledge Hub and is reproduced here with permission. International...
Read more
Dutch government walks back controversial measures to constrain English-taught degrees In a 3 July 2025 letter to the Dutch parliament, Education Minister Eppo Bruins explained that the government...
Read more
New Zealand announces strong foreign enrolment growth along with a new international education strategy Following a post-pandemic surge in 2023, Education New Zealand (ENZ) announced this week that the country’s international student...
Read more
US issues corrected student visa data showing growth for 2024 while current trends point to an enrolment decline for 2025/26 In April 2025, we reported that foreign enrolments in the US had declined by -11% between March 2024...
Read more
What are you looking for?
Quick Links