Market intelligence for international student recruitment from ICEF
4th Dec 2024

Provision of online English-taught degree programmes has more than doubled since 2019

Short on time? Here are the highlights:
  • The supply of online master’s and bachelor’s programmes taught in English is rising even more quickly than the number of traditional English-taught degree programmes
  • With many international students facing affordability and immigration restrictions going into 2025, online programmes are poised for growth

Students looking for English-taught online degree programmes now have more options than ever. A new report from British Council and Studyportals shows that the number of online English-taught programmes (ETPs) has increased by 123% since 2019. The report is entitled Mapping English-taught Programmes Worldwide.

Which countries offer the most online ETPs?

The vast majority of online bachelor’s and master’s programmes are offered in Australia, Canada, UK, and US (92%). The UK and US are by far the biggest suppliers of the four, offering thousands of ETPs versus under 500 in Australia and Canada. Together, the rate of online ETP expansion in Australia, Canada, UK, and US since 2019 is 126%.

The supply of online ETPs is increasing quite quickly outside of the Big Four as well, with a doubling of growth since 2019 (from 623 to 1,212 in 2023, an increase of 94%).

Megan Agnew, IELTS Global Partnerships at British Council said:

“This report highlights that, while the Big Four markets continue to dominate the landscape of online programmes, the overall shifts in English as a Medium of Education provides international students with more choice and flexibility than ever before. Ensuring standardised frameworks in both policy and assessment, whether in on-campus or online programmes, is critical in ensuring students can access valuable educational experiences in their chosen location.”

Supply of ETPs offered by the Big Four study destinations, March 2024. The US and UK dominate the global ETP market, offering over 10K and 3K programmes, respectively. Canada’s supply is close to 300, while Australia’s is close to 500. Source: Studyportals and British Council

While interest in online programmes dissipated somewhat after the pandemic – because international students embraced the opportunity of learning face-to-face for the first time in months (or even years) – it is picking up again. International students are faced with high costs of travel and rising costs of study/living in leading destination countries. For these reasons as well as more restrictive immigration environments in Australia, Canada, and the UK, online learning is becoming a real option for students who might otherwise have preferred to travel.

Another important audience for ETPs are students who like blended learning. A 2022 McKinsey survey of 7,000 students found that 65% wanted to retain some aspect of online learning, citing reasons such as flexibility and convenience.

Top levels and subjects

Growth is occurring at both the undergraduate and graduate levels, and as shown below, this is expected to continue through 2026.

Growth trends of online ETPs by level. There is growing supply of both master’s and bachelor’s online ETPs. Source: Studyportals and British Council

At the bachelor’s level, Applied Sciences and Education & Training are expanding the fastest of all online ETPs (+1,000% and +700%, respectively), while arts and design-related programmes, law, and journalism are either stagnant or declining. At the master’s level, the fastest growth is occurring in Computer Science & IT (+181%), Business & Management (+137%), and Hospitality, Leisure & Sports (+135%), while provision of Education & Training, Journalism & Media, and Law online programmes is declining.

Expansion outside the Big Four

Europe’s Higher Education Area (EHEA) accounts for 68% of non-Big Four online ETPs, with Germany, Ireland, Spain, and Switzerland the leaders. Germany, in particular, is quickly catching up to Canada and Australia: in 2019 Germany offered 34 ETPs, while in 2023 it offered 204. Canada offered 271 and Australia 471 In 2023.

Provision is also growing in regions including Africa and the Middle East – notably in South Africa, the UAE, and Jamaica – while online options are notably scarce in Asia.

Position of top 15 destinations in the EHEA by supply of online programmes. Germany now leads the EHEA in the provision of online programmes, followed by Ireland, Spain, and Switzerland. Source: Studyportals and British Council

Online learning as a complement, not a threat

Edwin van Rest, cofounder and CEO of Studyportals, said: 

“We clearly see that these online programmes primarily give access to a different segment of students who may otherwise miss out on higher education: adult learners, flexible learners, people with different learning styles/preferences. It is a misconception that online programmes are a threat or a competitor to on-campus programmes. Online education is poised to drive a more inclusive and dynamic future for international higher education, stimulate Lifelong Learning and increase the flexibility of labour markets.

While Online English-taught programmes are still predominantly a niche strategy for only a part of institutions, and is more developed in the Big Four destinations, it is good to see other markets starting to catch up with phenomenal growth in relative terms. With anti-immigration sentiment rising in many markets, it is also a pathway for institutions to make their internationalisation strategy less dependent on visa and/or accommodation restrictions."

For additional background, please see:

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