fbpx
Market intelligence for international student recruitment from ICEF
Shape the future of international education at the ICEF Monitor Summit September 23rd 2024, InterContinental London - The O2
3rd Aug 2022

Survey says career transition services are a major competitive advantage for educators

Short on time? Here are the highlights:
  • A top finding from the 2022 International Student Barometer (ISB) is that students’ satisfaction with their study experience is strongly correlated to whether they feel ready for their future career
  • Many students are not accessing their university’s career services, prompting ISB to suggest that educators might do well to rethink the ways in which they are supporting students in this regard

Results from i-graduate’s 2022 International Student Barometer suggest that institutions that prioritise students’ career goals are more likely to be perceived as delivering value for money. In addition, the study found another strong correlation: students are more likely to recommend an institution when they believe it has prepared them for a good job.

This year’s ISB report is based on feedback from 98,200 foreign students studying in 15 countries: Australia, Canada, China, Finland, Hong Kong, Ireland, Italy, Malaysia, Netherlands, New Zealand, Singapore, Sweden, Thailand, the United Kingdom, and the United States.

This article is Part 1 of our two-part coverage of the 2022 report.

“Future career impact” top factor in study abroad decision-making

Almost all surveyed first-year students – 96% – said that they chose where to study based on the future career impact they believed this choice would have. This proportion has been consistently high over the years. In addition, students’ estimation of what they would earn after graduating has become more important to their study abroad decision-making over the years.

“How important were the following factors when deciding where to study?” Source: i-graduate ISB 2022

Career services generally not performing optimally

While employability is students' top priority, only 66% of final-year students felt they were well prepared for their career. Nanette Ripmeester, director of i-graduate for North America and Europe, suggests that those institutions that increase student satisfaction on this measure will gain a competitive edge:

“The institution that manages to combine dedication for learning with preparation for the future world of work, is the institution that is able to attract the ‘sustainable generation.’ This generation is highly aware of scarcity in their entire thinking and convinced they have got just one shot at getting it right. And the right career path seems one of these choices they have to get right.”

Only 19% of international students responding to the survey had used their institution’s career services; another 23% agreed with the statement, “it may be useful, but I do not know how to access the service.” Again, Ms Ripmeester offers food for thought:

“As a bare minimum international students should know the service exists and caters for their needs too. My advice to higher education institutions is that those who truly accommodate integration of employability understanding into learning curricula, will most likely be the winners in attracting future talent to their institutions.”

The correlation between employability and likelihood to recommend

Few would argue that crucial indicators of student satisfaction are when a student (1) believes that their degree provides value for money and (2) is willing to recommend their institution to others. ISB data analysts examined the research to see which elements of students’ learning experience correlate most strongly with these indicators. They found that:

  • Students feeling prepared for their future career was the top factor determining whether they considered their studies to provide value for money. By contrast, the actual education they received was the 7th most important factor.
  • There is also a strong correlation between students’ propensity to recommend their institution to others thinking of studying there and feeling prepared for their careers. Employability was the second most important factor in this correlation, following “course organisation.”
ISB found that employability factors relate strongly to students’ perception of value for money.

Overall, students are happy but accommodation is an issue

In good news, 89% of international students said they were “happy” or “very happy” with their “life at this institution at this stage of the year, and 86% were “satisfied” or “very satisfied” with their overall learning experience.

However, many students are finding their housing situation to be stressful. More than 8 in 10 (84%) said they had access to suitable housing, but 40% were “dissatisfied” or “very dissatisfied” with the cost of their accommodation – and more than a quarter (28%) said that “cost of living” was a reason they had to leave their host country.

ISB authors conclude:

“Moving forward, institutions could benefit from setting expectations prior to the arrival of international students, communicating information around online learning, contact hours and the cost of living, including the availability of accommodation.”

For additional background, please see:

Most Recent

  • South Korea on track to attract thousands more international students within the decade Read More
  • International enrolment declines pressuring UK universities this year, with one in three facing significant financial challenges Read More
  • New Zealand expands work rights for accompanying dependants of foreign students Read More

Most Popular

  • Comparing student visa proof of funds requirements across 20 study destinations Read More
  • Canada: More provincial cap numbers announced; IRCC moves up end date for post-graduate work for partnership programmes Read More
  • Lessons from Denmark: The downside of limiting international student flows Read More

Because you found this article interesting

New Zealand expands work rights for accompanying dependants of foreign students Immigration New Zealand has expanded the eligibility for work visas for partners of some foreign students in the...
Read more
Canada’s immigration ministry proposes new compliance regime for institutions and schools Immigration, Refugees and Citizenship Canada (IRCC) has proposed a series of regulatory changes to the country’s international student...
Read more
Canada: Students can no longer apply for post-study work permits at border Canadian Immigration Minister Marc Miller announced on 21 June 2024 that, effective immediately, international students may no longer...
Read more
Study maps employment pathways for international graduates in US; calls for expanded career services Career motivations are consistently revealed in major global research studies to be a primary driver of the choices...
Read more
Canada’s Immigration Minister signals that changes are coming to post-study work rights For more than 15 years now, international students have been able to come to Canada, complete any type...
Read more
Prospect survey points to key factors in study abroad planning for 2024 A global survey of nearly 27,500 prospective international students provides some helpful insights on key decision points in...
Read more
US launches new market diversification dashboard Given the need for new and better ways to collect and interpret data on international student movement, we...
Read more
UK confirms Graduate Route will remain in place; plans “crackdown” on student visas and “rogue agents” Ahead of a snap general election called for 4 July 2024, and after months of speculation, a joint...
Read more
What are you looking for?
Quick Links