Market intelligence for international student recruitment from ICEF
8th Dec 2021

Global tourism strengthens in 2021 but still far below pre-COVID levels

Short on time? Here are the highlights:
  • International tourism strengthened somewhat in the third quarter of 2021 but remains considerably below 2019 levels
  • The main factors influencing recovery in the tourism sector are international border restrictions, vaccine acceptance, and vaccination rates

In the latest release from its World Tourism Barometer, the UN World Tourism Organization (UNWTO) reports that international tourist arrivals increased by 58% for July-September 2021 compared to the same period in 2020.

Even with that growth, however, tourism levels for Q3 2021 remain about 64% below 2019 levels. Following weaker performance earlier in the year, overall arrivals for the first nine months of 2021 are 76% below per-pandemic levels.

"The uplift in demand was driven by increased traveler confidence amid rapid progress on vaccinations and the easing of entry restrictions in many destinations," the UNWTO said. The UN agency reported separately, however, that travel limits are still widespread. As of 26 November, 98% of all destinations worldwide still had some type of travel restrictions in place. Also as of late-November, roughly one in five countries had their borders closed to tourism altogether.

UNWTO Secretary-General Zurab Pololikashvili added, “The safe easing or lifting of restrictions on travel are essential for the restart of tourism and the return of the social and economic benefits the sector offers. The trend towards destinations taking evidence-based approaches to restrictions reflects the evolving nature of the pandemic will also help restore confidence in travel while helping keep both tourists and tourism workers safe.”

Perhaps not surprisingly given those varying rules and restrictions, the UNWTO has also observed that tourism recovery is quite uneven across countries and regions. "While Europe (-53%) and the Americas (-60%) enjoyed a relative improvement during the third quarter of 2021, arrivals in Asia and the Pacific were down 95% compared to 2019 as many destinations remained closed to non-essential travel. Africa and the Middle East recorded 74% and 81% drops respectively in the third quarter of 2021 as compared to 2019."

Going forward, the agency adds that, "Uneven vaccination rates around the world and new Covid-19 strains could impact the already slow and fragile recovery. The economic strain caused by the pandemic could also weigh on travel demand, aggravated by the recent spike in oil prices and disruption of supply chains."

Current forecasts anticipate that global tourism will remain 70-75% below 2019 levels for the full 2021 calendar year. This equates to roughly US$2 trillion in direct economic impact for the industry globally – a very similar loss as the one recorded for 2020.

For additional background, please see:

Most Recent

  • Global higher education enrolments expected to grow through 2035, but new challenges must be addressed Read More
  • Canada: A case study of immigration policy impacts on postsecondary institutions and the wider economy Read More
  • AI tools in action for international student recruitment Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Canada: A case study of immigration policy impacts on postsecondary institutions and the wider economy In January 2026, Canadian higher education institutions will enter the third consecutive year of caps on new international...
Read more
UK: Rule changes could be coming for Master of Research programmes If there is a lesson that international education stakeholders in the Big Four have learned in the past...
Read more
Global trends in international enrolments and policies as we head into 2026 At the end of 2025, educators across major study abroad destinations are facing markedly different circumstances than in...
Read more
Canada announces international student cap numbers for 2026 and updated programme guidance Immigration, Refugees and Citizenship Canada (IRCC) announced this week that it expects to issue up to 408,000 study...
Read more
The power of data and narrative in building public support for international students In 2025, students in emerging markets have been aware of weaker public support for – and tighter restrictions...
Read more
Canada and the US are losing international student enrolments to Europe and Asia  Canadian and American universities are struggling amidst government policies meant to curb immigration and/or international student numbers. Meanwhile,...
Read more
The changing face of international student mobility The following article is adapted from the 2026 edition of ICEF Insights magazine, which is freely available to...
Read more
Australia continues its path towards “managed growth” of international student enrolments with Ministerial Direction 115 A year ago, the Australian government introduced a policy called Ministerial Direction 111 (MD111) with the stated goals...
Read more
What are you looking for?
Quick Links