fbpx
Market intelligence for international student recruitment from ICEF
18th Jul 2018

Adapting student advising to boost retention and degree completion

A new survey has found that one in four undergraduate students enrolled at US colleges believe that it will be difficult for them to graduate, with anxiety and time management concerns cited as the biggest barriers. Nearly a third (30%) of Gen Z respondents cited study skills as one of the biggest obstacles to degree completion, whereas only 22% of Millennial students reported this as their top challenge. In a similar variation, 35% of Millennials said that being “overwhelmed by responsibilities” (e.g., balancing study and work, managing finances, academic planning, finding support) was one of their biggest barriers to degree completion. Meanwhile, only a quarter of Gen Z students said that managing such diverse responsibilities was their main challenge. Moreover, despite three-quarters of respondents saying that their academic advisor is the most important resource for helping them to make college decisions, less than half (48%) had met with their advisor over the past month and 24% hadn’t had a meeting for six months or longer. The survey was conducted with over 1,500 undergraduate students by Civitas Learning in collaboration with The Center for Generational Kinetics. The newly released study report is the first in a series of findings to be published from the survey.

Academic advising needs to evolve

The vast majority of students responding to the survey ranked an academic advisor as more important than other staff, family, or friends to help them make decisions, and fully 70% said that “about once a month” would be the ideal frequency for meetings. Yet as mentioned above, less than half were consulting with advisors that often. The survey asked students for their wishlist for a “more meaningful relationship” with their advisor – which might make them more likely to consult the advisor more often – and the top-ranked wishes were for:

  • Advisors to be more knowledgeable about the college, professors and culture (30%)
  • Advisors to know the students’ current situation better (30%)
  • Advisors to proactively reach out the them (27%)
  • Advisors to be more available to meet (27%)

Related to the last item, close to one in five students said that when they had an urgent issue, it was difficult or very difficult to meet with an advisor. The survey findings also suggest that making a wider range of modes of advising available would increase the extent to which students could find help for their challenges. While 44% said that one-on-one personal meeting with an advisor would be their preference, significant proportions also said that emailing their advisor when they needed advice would be helpful (18%), and 11% said the same of being able to text their advisor or being able to have a one-on-one video conference. Students’ preferred ways to receive academic advising services. Source: Civitas Learning "The next wave of student success initiatives must grapple with an inescapable reality: today's students are as likely to be derailed by life and logistical challenges—balancing working and learning, childcare, food and shelter—as they are by academics," said Civitas Learning Chief Learning Officer Dr. Mark David Milliron. "If we want more students to succeed, we need to continue listening and develop systems, strategies, and messaging that is more responsive to their needs." As this point makes clear, the implications of the survey extend well beyond the US to touch any institutions that are considering how to strengthen student retention and graduation rates. The starting point, the findings suggest, is a more proactive and flexible approach to academic advising that reaches across a wider range of communication channels to reach students where and when they need support. For additional background, please see:

Most Recent

  • Report projects need for greater diversification in international student recruitment this year Read More
  • US funding freeze affecting both American and international exchange students and major US scholarship funders Read More
  • High study visa refusal rates disrupting the international education landscape Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

US funding freeze affecting both American and international exchange students and major US scholarship funders The Trump administration’s funding freeze affecting several prominent international education grant programmes in the US continues. Over 10,000...
Read more
High study visa refusal rates disrupting the international education landscape International students are facing high rates of visa refusals in top study destinations, which is leading to a...
Read more
UK: Reduced demand from India, Nigeria, and Bangladesh drive a 14% decline in sponsored study visas in 2024  Last week we reported on data indicating that international students’ visa applications and grants to study in the...
Read more
Both Russia and Japan moving to intensify international student recruitment in Africa In tandem with shifting geo-political spheres of power, Africa is becoming a priority student recruitment region for Russia....
Read more
Global report finds that demand for student housing is still far greater than supply A new annual report from industry research specialists BONARD shows that the purpose-built student accommodation market (PBSA) in...
Read more
UK: Study visa applications and issuances on the rise in 2025 For the first time since October 2023, the number of applications for visas for study in the UK...
Read more
Student mobility in MENA boosted by foreign partnerships and branch campuses As Western countries tighten their rules around international student recruitment, Middle Eastern nations are increasing infrastructure and investment...
Read more
International student recruitment in Mexico: Demand for language study still leading the way Fast Facts Population: 130.7 million Youth population: 25% of Mexicans are aged 15-29, but the population is ageing...
Read more
What are you looking for?
Quick Links