Market intelligence for international student recruitment from ICEF
3rd Mar 2017

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys to a welcoming website, and the growing numbers of foreign grads that are finding work after study in Japan.

Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand.

Digital marketing in 2017

A review of five important trends that will influence digital marketing for higher education this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that the number of Chinese students in Taiwan has fallen off of late. For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is a safe and welcoming place.

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking concrete steps to boost foreign student employability.

Most Recent

  • US Office of Management and Budget grants budget reprieve to key exchange programmes Read More
  • Canada: How is study permit processing taking shape this year? Read More
  • UK study visa grants strengthening in first half of 2025 Read More

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Because you found this article interesting

US Office of Management and Budget grants budget reprieve to key exchange programmes In a highly unusual intervention in an area of Congressional authority, the US Office of Management and Budget...
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Canada: How is study permit processing taking shape this year? There are two important and recurring themes in our conversations with education agents over the last few months...
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UK study visa grants strengthening in first half of 2025 A 21 August 2025 data release from the UK Home Office shows that student visa grants were up...
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Asian destinations show their strength in latest ranking of student cities The QS Best Student Cities 2026 rankings were released last month, and, for the first time ever, Seoul...
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Students are switching to AI for search. Are you ready? The early research is in and recent studies are pointing to a broad trend in that AI tools...
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How does this current generation of students view the impact of AI? The following is a guest post contributed by Nannette Ripmeester, the Regional Director for Europe and North America...
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Many foreign students want to stay in Germany but need more help with the transition to life after study Early findings from an extensive survey of international students in Germany finds that two-thirds would like to stay...
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How post-study work rights can make or break the return on investment for study abroad The following is a guest post contributed by Tim O’Brien and Claire Clifford from INTO University Partnerships, where...
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