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Market intelligence for international student recruitment from ICEF
3rd Mar 2017

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately, including the latest in digital trends, the keys to a welcoming website, and the growing numbers of foreign grads that are finding work after study in Japan.

Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to tell the story of your educational brand.

Digital marketing in 2017

A review of five important trends that will influence digital marketing for higher education this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that the number of Chinese students in Taiwan has fallen off of late. For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is a safe and welcoming place.

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking concrete steps to boost foreign student employability.

Most Recent

  • US signals new scrutiny of student visas amid reports of softening demand from foreign students Read More
  • Taiwan is close to reaching its pre-pandemic benchmark for international enrolment Read More
  • UK ELT reports a decline in student weeks for 2024 Read More

Most Popular

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Because you found this article interesting

US signals new scrutiny of student visas amid reports of softening demand from foreign students Student surveys conducted earlier this quarter highlight an overall positive disposition among international students towards studying in the...
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Taiwan is close to reaching its pre-pandemic benchmark for international enrolment Taiwan is steadily increasing the number of international students it hosts in its colleges and universities. In 2024,...
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UK ELT reports a decline in student weeks for 2024 English UK, the peak body for English-language teaching (ELT) in the UK, has released full-year data for 2024...
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What is happening with Indian enrolments abroad this year? Just a couple of years ago, Indian students were flocking to a number of attractive study abroad destinations,...
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Full-year data highlights decline in foreign enrolment in UK universities in 2023/24 For the first time in ten years, the total number of students enrolled in UK universities fell in...
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Analysis shows impact of immigration settings on international tuition fees at Australian universities Keri Ramirez, managing director of sector data specialist Studymove, hosted a fascinating webinar recently that looked at the...
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US: Trump administration actions creating an uncertain outlook for international students So far this year, research indicates that international students still have a mainly positive view of study in...
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Germany recovers an 8x return on investment in international students A new analysis from the German Economic Institute (IW), and commissioned by the German Academic Exchange Service (DAAD),...
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