Market intelligence for international student recruitment from ICEF
1st Feb 2017

New Zealand: Economic impact of international education up 50% since 2014

A recent economic impact study commissioned by Education New Zealand reveals a big jump in international student spending in New Zealand over the last two years. The report, produced by Infometrics and the National Research Bureau, shows the value of international education rose to NZ$4.28 billion in 2015/16 (US$3.1 billion). This breaks down into NZ$4.04 billion in spending by foreign students studying in New Zealand and a further NZ$242 million arising from educational services delivered offshore. It also represents a striking 50% increase over the last economic impact estimate for 2013/14, when the country’s international education sector was valued at NZ$2.85 billion. The higher valuation has been driven in part by two consecutive years of double-digit growth in foreign student numbers, with total enrolment exceeding 125,000 students in 2015. In fact, year-over-year growth in foreign enrolment in New Zealand reached 13% per year from 2013 to 2014 and again from 2014 to 2015. On the strength of that growth, as well as increasing spending on living costs by international students, international education is now New Zealand’s fourth-largest export sector, behind only dairy, tourism, and meat exports. And as such it now supports about 32,000 jobs throughout the New Zealand economy.

Revenue by segment and sending market

As the following chart reflects, more than half of onshore international education spending rests with the university sector (27.9%, or NZ$1.13 billion) and private training establishments (27.2%, or NZ$1.1 billion). English language providers (ELS in the chart below), secondary schools, and institutes of technology, polytechnics, and wananga (ITP) account for roughly equivalent shares of the balance of spending for 2015/16. share-of-onshore-international-education-revenues-by-educational-sector Share of onshore international education revenues by educational sector, 2015/16. Source: Education New Zealand In terms of source markets, China remains by far the biggest contributor to onshore spending, accounting for nearly 35% of sector revenues in 2015/16. India is the next largest export market for New Zealand educators, with 16.4% of onshore spending for the year. Factor in Japan and South Korea – each with more than 7% of total spending – and New Zealand’s top four markets accounted for nearly two-thirds of all export revenues in 2015/16. proportion-of-onshore-international-education-spending-by-sending-market Proportion of onshore international education spending by sending market, 2015/16. Source: Education New Zealand As we noted in an earlier report, it happens that foreign enrolment in New Zealand has become more concentrated over the past several years, and this in spite of coordinated attempts to open new sending markets. This is partly the result of significant growth in the Indian market, but it also reflects a decline in a number of established source markets over the same period, including South Korea, Saudi Arabia, Thailand, Japan, and Germany.

Overall impact

The following chart reflects growth in student numbers, tuition spending, and total spending over the last fifteen years. foreign-enrolment-international-student-tuition-and-total-foreign-student-spending-2001-2015 Foreign enrolment, international student tuition, and total foreign student spending, 2001-2015. Source: Education New Zealand As noted above, we see strong growth in student numbers and tuition spending from about 2013 on. But total sector spending has increased at a much faster rate over this period. The report notes a “compositional effect” driving this overall growth in spending. More specifically, it puts the rapid increase in total spending down to “more school students who tend to stay for a full year, and other students either proceeding to further study or obtaining work permits. Price inflation, particularly for accommodation costs, would also be a contributing factor.” The significance of increasing housing costs for foreign students is illustrated in the chart below, which indicates that accommodation accounts for about a third of all non-tuition spending. foreign-student-non-tuition-expenditures-by-category Foreign student non-tuition expenditures by category, 2015/16. Source: Education New Zealand For additional background on recent-year trends in New Zealand, please see:

Most Recent

  • Canada: Government audit finds impact of international student cap far greater than expected Read More
  • New survey data says demand for MBA study abroad is shifting this year Read More
  • ICEF Podcast: Are you using the right digital channels to reach international students? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Canada: Government audit finds impact of international student cap far greater than expected The Office of the Auditor General of Canada (OAG) has released a report that analyses the effect of...
Read more
Australia: Latest enrolment data challenges the government’s assertion of stability for international education this year On 20 March, Australia’s Assistant Minister for International Education, Julian Hill, published a statement entitled Continuity and change:...
Read more
Narrowing bands of compliance: How the UK’s new RAG system will impact international student recruitment The UK Home Office has circulated draft guidance to expand on forthcoming changes to the Basic Compliance Assessment...
Read more
Irish higher education reports a fourth straight year of foreign enrolment growth The number of international students enrolled in Irish universities has been growing steadily from a COVID-era dip in...
Read more
Mexico: A personalised, supportive approach is the key to success in this growing study abroad market Mexican students have traditionally gravitated to the US and Canada for study abroad, but President Trump’s anti-immigration agenda...
Read more
UK ELT reports challenging enrolment trends continued through last quarter of 2025 Continuing a pattern from the first half of the year, English UK’s latest QUIC release (Quarterly Intelligence Cohort)...
Read more
British Council says student recruitment to UK higher education will get a boost this year from South Asia and the “Trump effect” “Demand for UK education will remain resilient over the coming year despite increased competition from intra-regional mobility in...
Read more
New Zealand expands post-study work opportunities for international students In late 2026, New Zealand is rolling out a new Short Term Graduate Work Visa and extending eligibility...
Read more
What are you looking for?
Quick Links