Market intelligence for international student recruitment from ICEF
8th Jul 2016

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately: the Iranian market opens up, recruiting for blended learning, avoiding common pitfalls in website design, and more.

The end of sanctions for Iran

Will Iran’s new diplomatic footing lead more Iranian students to study in the West? Some observers certainly think so, and argue that continuing tensions within the region will encourage students to look further afield.

Blended learning and international recruitment

There are plenty of indicators pointing to a greater role for blended learning in the next decade. This insightful post looks at how some early movers are creating new hybrid online-offline learning options for international students.

UK universities offering course credits for MOOCs

Two UK institutions are moving for the first time to "unbundle" higher education by allowing course credit for MOOC studies. Could this be a way of recruiting from new market segments?

What is wrong with university websites?

A nice round-up of common issues and challenges associated with the tangled web of university websites. If you want to review or improve your current site, this is a good place to start.

Korean universities facing an enrolment downturn

Change is afoot in Korean higher education

as prevailing demographic trends push enrolment down. University leaders are looking for solutions and that is in turn opening the door to new approaches in teaching and learning.

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Because you found this article interesting

Asia “consolidating as the leading destination region” for international students  A new report from the British Council and Studyportals shows that international students are increasingly choosing to study...
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Kazakhstan sets its sights on being a regional hub for international students As Russia continues to wage war in Ukraine, international students who might once have chosen Ukraine or Russia...
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US: Study estimates that changes to international student policies could reduce GDP by up to US$481 billion per year The US administration continues to signal its willingness to alter long-established immigration policies affecting international students. For example,...
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The UK is quickly expanding its TNE footprint in India As universities in the Big Four (Australia, Canada, the UK, and the US) face more immigration-related challenges in...
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Türkiye: After a decade of dramatic growth, a goal to host 500,000 international students by 2028 In the past couple of years, we have frequently referred to “alternative” destinations that are becoming more popular...
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Impact study shows pursuit of new experience is a key driver for international exchange More than nine in ten respondents (95%) in a recent study said the greatest impact of their international...
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What is holding back brand strategy in higher education marketing? There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions...
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UK to implement reduced Graduate Route from January 2027 The UK Home Office has confirmed the implementation of one of the key items in its May 2025...
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