Market intelligence for international student recruitment from ICEF

27th Mar 2015

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

Diploma mill network targeting Arab students

A global network of bogus universities is targeting students in the Middle East with aggressive sales techniques and offers of financial aid.

Major tech players helping to build MOOC courses

Leading MOOC providers are looking to the world’s biggest tech companies such as Google and Facebook to help design (and recognise) online courses.

Universities ponder the value of U-Multirank

A survey of European University Association (EUA) members finds mixed opinions as to the impact of the new U-Multirank ranking scheme.

Get visual to drive more traffic to your website

This is a nice primer on how to use images, slide decks, and infographics to help build traffic and engage web visitors.

How to encourage the alumni connection

Using the example of a small undergraduate institution from Canada, this item from the European Association for International Education (EAIE) makes some valuable points about the nature of the institution-alumni relationship. The bottom line? Alumni want to know that they matter.

Most Recent

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Because you found this article interesting

Asia “consolidating as the leading destination region” for international students A new report from the British Council and Studyportals shows that international students are increasingly choosing to study...

Kazakhstan sets its sights on being a regional hub for international students As Russia continues to wage war in Ukraine, international students who might once have chosen Ukraine or Russia...

US: Study estimates that changes to international student policies could reduce GDP by up to US$481 billion per year The US administration continues to signal its willingness to alter long-established immigration policies affecting international students. For example,...

The UK is quickly expanding its TNE footprint in India As universities in the Big Four (Australia, Canada, the UK, and the US) face more immigration-related challenges in...

Türkiye: After a decade of dramatic growth, a goal to host 500,000 international students by 2028 In the past couple of years, we have frequently referred to “alternative” destinations that are becoming more popular...

Impact study shows pursuit of new experience is a key driver for international exchange More than nine in ten respondents (95%) in a recent study said the greatest impact of their international...

What is holding back brand strategy in higher education marketing? There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions...

Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies Findings from IDP’s latest Emerging Futures: Voice of the International Student survey reveal students’ rapidly growing interest in using AI to...

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