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Market intelligence for international student recruitment from ICEF
14th Nov 2014

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

When admissions becomes marketing

This post from College Admissions Today has been nagging at us for a little while now. It makes the interesting point that admissions staff are now often asked to play a more direct role with respect to marketing and recruitment, and raises some interesting questions about how this impacts workloads and focus in the admissions office.

Is Japan going to hit its target?

Japan aims to attract 300,000 foreign students by 2020. The good news: there is just one thing standing in its way. The bad news: that one thing is China. The Japan Times reports on how China’s efforts to attract greater numbers of international students are drawing market share from Japan.

Saudi Arabia tops the first ranking of Arab universities

Saudi Arabia owns the top three positions in an initial ranking of 91 Arab universities in 16 countries published recently by US News & World Report. The rankings are notably concentrated: the top seven countries counted 77 universities in the table (85% of the total), while seven other countries - Bahrain, Kuwait, Oman, Qatar, Sudan, Syria, and Yemen - had only one ranked university each.

Pearson launches new English test

Education giant Pearson and the online language learning platform busuu have partnered for the global launch of a new English proficiency exam: the Global Scale of English Test (GSET). busuu is the first company worldwide to offer the test, on exclusive terms with Pearson for an initial six-month period.

We’ve looked at Facebook from all sides now

Social marketing specialist Brian Carter offers an unvarnished view of Facebook: the good, the bad, and the ugly. In this nicely balanced post, he offers a compact summary of the challenges - and strengths - of this key social media platform.

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Because you found this article interesting

US signals new scrutiny of student visas amid reports of softening demand from foreign students Student surveys conducted earlier this quarter highlight an overall positive disposition among international students towards studying in the...
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Taiwan is close to reaching its pre-pandemic benchmark for international enrolment Taiwan is steadily increasing the number of international students it hosts in its colleges and universities. In 2024,...
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UK ELT reports a decline in student weeks for 2024 English UK, the peak body for English-language teaching (ELT) in the UK, has released full-year data for 2024...
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What is happening with Indian enrolments abroad this year? Just a couple of years ago, Indian students were flocking to a number of attractive study abroad destinations,...
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Full-year data highlights decline in foreign enrolment in UK universities in 2023/24 For the first time in ten years, the total number of students enrolled in UK universities fell in...
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Analysis shows impact of immigration settings on international tuition fees at Australian universities Keri Ramirez, managing director of sector data specialist Studymove, hosted a fascinating webinar recently that looked at the...
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US: Trump administration actions creating an uncertain outlook for international students So far this year, research indicates that international students still have a mainly positive view of study in...
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Germany recovers an 8x return on investment in international students A new analysis from the German Economic Institute (IW), and commissioned by the German Academic Exchange Service (DAAD),...
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