Market intelligence for international student recruitment from ICEF
14th Nov 2014

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

When admissions becomes marketing

This post from College Admissions Today has been nagging at us for a little while now. It makes the interesting point that admissions staff are now often asked to play a more direct role with respect to marketing and recruitment, and raises some interesting questions about how this impacts workloads and focus in the admissions office.

Is Japan going to hit its target?

Japan aims to attract 300,000 foreign students by 2020. The good news: there is just one thing standing in its way. The bad news: that one thing is China. The Japan Times reports on how China’s efforts to attract greater numbers of international students are drawing market share from Japan.

Saudi Arabia tops the first ranking of Arab universities

Saudi Arabia owns the top three positions in an initial ranking of 91 Arab universities in 16 countries published recently by US News & World Report. The rankings are notably concentrated: the top seven countries counted 77 universities in the table (85% of the total), while seven other countries - Bahrain, Kuwait, Oman, Qatar, Sudan, Syria, and Yemen - had only one ranked university each.

Pearson launches new English test

Education giant Pearson and the online language learning platform busuu have partnered for the global launch of a new English proficiency exam: the Global Scale of English Test (GSET). busuu is the first company worldwide to offer the test, on exclusive terms with Pearson for an initial six-month period.

We’ve looked at Facebook from all sides now

Social marketing specialist Brian Carter offers an unvarnished view of Facebook: the good, the bad, and the ugly. In this nicely balanced post, he offers a compact summary of the challenges - and strengths - of this key social media platform.

Most Recent

  • What is holding back brand strategy in higher education marketing? Read More
  • Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies Read More
  • ICEF Podcast: Beyond the offer letter: The services that drive international student success Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

What is holding back brand strategy in higher education marketing? There is a remarkable consistency in the brand strategies and related marketing communications offered by higher education institutions...
Read more
Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies Findings from IDP’s latest Emerging Futures: Voice of the International Student survey reveal students’ rapidly growing interest in using AI to...
Read more
UK to implement reduced Graduate Route from January 2027 The UK Home Office has confirmed the implementation of one of the key items in its May 2025...
Read more
UK transnational education enrolments poised to surpass onshore students this decade The latest available numbers from the Higher Education Statistics Agency (HESA) tell us that there were 732,285 international...
Read more
Trump administration’s proposed deal with select US colleges includes a cap on international undergraduate enrolment Update for 15 October: Since this item was first published, two of the institutions that received the proposed...
Read more
Australia introduces new integrity measures through proposed amendments to the ESOS Act Australian Minister of Education Jason Clare tabled the Education Legislation Amendment (Integrity and Other Measures) Bill 2025 in...
Read more
Australia: With ELICOS under pressure, peak bodies push for reduction in “extortionate” visa fees The latest data from the Department of Education reveals that enrolments in Australia’s ELICOS sector (English Language Intensive...
Read more
Mystery shopping study finds broad improvement in student enquiry handling this year The results are out for Edified’s annual Enquiry Experience Tracker study, and they reflect the best overall performance...
Read more
What are you looking for?
Quick Links