Market intelligence for international student recruitment from ICEF
14th Nov 2014

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We present them here for your end-of-week reading pleasure.

When admissions becomes marketing

This post from College Admissions Today has been nagging at us for a little while now. It makes the interesting point that admissions staff are now often asked to play a more direct role with respect to marketing and recruitment, and raises some interesting questions about how this impacts workloads and focus in the admissions office.

Is Japan going to hit its target?

Japan aims to attract 300,000 foreign students by 2020. The good news: there is just one thing standing in its way. The bad news: that one thing is China. The Japan Times reports on how China’s efforts to attract greater numbers of international students are drawing market share from Japan.

Saudi Arabia tops the first ranking of Arab universities

Saudi Arabia owns the top three positions in an initial ranking of 91 Arab universities in 16 countries published recently by US News & World Report. The rankings are notably concentrated: the top seven countries counted 77 universities in the table (85% of the total), while seven other countries - Bahrain, Kuwait, Oman, Qatar, Sudan, Syria, and Yemen - had only one ranked university each.

Pearson launches new English test

Education giant Pearson and the online language learning platform busuu have partnered for the global launch of a new English proficiency exam: the Global Scale of English Test (GSET). busuu is the first company worldwide to offer the test, on exclusive terms with Pearson for an initial six-month period.

We’ve looked at Facebook from all sides now

Social marketing specialist Brian Carter offers an unvarnished view of Facebook: the good, the bad, and the ugly. In this nicely balanced post, he offers a compact summary of the challenges - and strengths - of this key social media platform.

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Because you found this article interesting

UK’s stiffening compliance regime already having an impact on international student recruitment It would be fair to say that compliance is top of mind for international educators in the United...
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Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Aggregated search data from Keystone Education Group reveals a distinct spike in student interest in destinations across the...
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Australia raises enrolment limits for 2025/26 but are they reachable? A joint 4 August 2025 media release from the Ministers for Education, Home Affairs, Immigration and Citizenship, and...
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US: International commencements could drop by 30-40% this September A new analysis from NAFSA and the research consultancy JB International projects that international student commencements in the...
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Nearly 30 Canadian language programmes closed in Q1, marking the “sharpest decline in the sector’s history” The peak body for Canada’s language training sector is sounding the alarm. Languages Canada reports that more than...
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Recruiting in Taiwan: An established student market adapting to demographic change Fast Facts Population: 23.4 million Youth population: 9.8% aged 15–24, but the population is ageing Youth unemployment rate:...
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Australia’s central bank highlights importance of international students to national economy The Reserve Bank of Australia, the country’s central bank, has released a special bulletin on the economic impact...
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Measuring the impacts of the first full year of Canada’s foreign student enrolment cap In January 2024, Canada’s immigration ministry (Immigration, Refugees and Citizenship Canada, or IRCC) announced a two-year cap on...
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