Market intelligence for international student recruitment from ICEF
24th Mar 2014

Dramatic growth in Indonesia foreshadows greater demand for study abroad

In a recent post, we pointed out the important role that emerging markets will play in driving global demand over the next decade. The ASEAN states, with their combined population of 600 million and briskly growing economies, are a key emerging-market bloc. Needless to say, there are a number of promising study abroad markets within this group - Vietnam and Thailand included - but the most populous ASEAN state, Indonesia, appears poised to garner more attention from international recruiters in the future.

Economic boom

In a presentation at the 25th Annual EAIE Conference in Istanbul last fall, Professor Rosie Bateson of the Universitas Siswa Bangsa Internasional (USBI) reported that Indonesia has shown strong and almost unwavering economic growth, since emerging from the 1997/98 Asian Financial Crisis:

"From... 2000 to 2010, it had the most consistent and third largest GDP growth, of 6% per annum, in the world (behind only China and India), and weathered the Global Financial Crisis of 2008 better than any other Asian country. All projections indicate that this growth will continue for years to come as Indonesia becomes one of the largest economies in the world."

The presentation also predicted the increase in the size and wealth of Indonesia’s consuming class as follows:

  • The number of families with household incomes exceeding US$10,000 is predicted to double by 2020.
  • Average disposable incomes are expected to increase at 3-5% per year.

Many observers and analysts have projected the Indonesian economy will move into the world’s top 15 economies in the next decade. A 2012 report by McKinsey & Company notes that the Indonesian economy is the 16th largest in the world, showing strong performance over the past decade or more, and is more stable and diverse than many external observers realise. The same McKinsey report goes as far to suggest that, by 2030, the country could be the world’s 7th-largest economy, overtaking the United Kingdom and Germany. This reflects both the projected year-over-year growth in the Indonesian economy for the next decade and more, as well as some of the country’s remarkable underlying strengths: its large population, demographics, resource base, and growing household incomes. McKinsey notes that by 2030, “Indonesia will be home to an estimated 90 million additional consumers with considerable spending power” - that is, members of a “consuming class” with annual net incomes of US$3,600 or more. indonesias-population-by-income-level Indonesia's population by income level. Source: McKinsey & Company A March 2013 report from the Boston Consulting Group echoes these projections for a dramatic change in household income over the next decade, stating that the number of MACs [middle class and affluent consumers] in Indonesia is expected to double from 2012 to 2020, from 74 million to 141 million. When this occurs, the island of Java will have more MACs than the whole population of Thailand, according to the report. This projected growth in spending power is also strongly linked to a value system that prioritises investments for the family.

“The data show that Indonesian consumers tend to be extremely family oriented, and as they move from lower-income classes into the middle and affluent classes, they are more likely to buy things that improve living conditions for their families than splurging on themselves. Some 63% say they never spend on themselves until the needs of the family have been met (compared with 46% in China)."

These findings point to categories in which consumers would be willing to trade up as they enter the MAC group, such as education, consumer durables, health care and home renovations:

Naturally, the country faces major challenges as well in sustaining its current high levels of economic growth. Some analysts point to the need for significant productivity gains in the years ahead, as well as increased investment in infrastructure and services and the challenge of regional disparities in growth and economic opportunity across Indonesia’s vast archipelago.

Education needed to fill future skills gaps

The Jakarta Post

recently reported on growing skills gaps as Indonesia’s higher education system struggles to keep pace with the country’s rapid economic growth. Many companies risk being left behind by being forced to reduce their expansion plans unless they can recruit, retain and develop competent human resources. It is predicted that talent shortages concerning managerial positions in Indonesia will worsen.

"The shortage is already acute at the middle management levels, and by 2020, there will be a need to fulfill the demand-supply gap of around 40 to 60%… In addition to these talent shortages for managers, technical resources are also in short supply. Annually, Indonesia graduates about 30,000 engineers. But the country’s economic growth requires around 50,000 engineers every year, a 40% shortfall. By 2025, this shortage is expected to increase to more than 70%.”

At EAIE 2013, Professor Bateson pointed to a dramatic increase in higher education participation, noting that the percentage of college‐aged students enrolled in higher education had increased by 50% since 2006. That amounts to nearly three million additional seats having been filled at Indonesian colleges and universities over that period. The British Council has similarly observed that Indonesian higher education participation grew by 53% from 2000 to 2009, and that total HE enrolment is projected to jump again to reach 7.8 million by 2020. This enrolment growth reflects the key role that the country’s universities are expected to play in Indonesia’s national economic strategy, known as the “Masterplan for Acceleration and Expansion of Indonesia’s Economic Development” or, thankfully, by the abbreviation “MP3EI.” In a recent blog post for QS Showcase, Dr Ir Harjanto Prabowo of Jakarta’s BINUS University provides a capsule summary of MP3EI, saying that this plan divides Indonesia’s huge land and water area into six corridors:

  1. Sumatra and the smaller islands surrounding are the centre for the production and processing of Indonesia's natural resources and energy reserves.
  2. Java, with the nation’s capital in it, will be the driver for national industry and service provision.
  3. Kalimantan (also known as Borneo), is regarded as the centre for the production and processing of energy reserves and national mining.
  4. The island of Sulawesi and the smaller groups of islands around it (to the eastern part of Indonesia) will serve as the centre for agriculture, plantation, fisheries, mining as well as oil and gas drilling and processing.
  5. The well-known island Bali, along with its neighboring Nusa Tenggara to the east, are designated as the country's gateway for tourism and national food support.
  6. The Moluccas Islands and Papua, on the eastern tip of the archipelago, will serve as the centre for the development of food, fisheries, energy, and national mining.
"With these clustered development areas, clusters of universities on each respective area are expected to serve as local enablers and accelerators. Specifically, the government expects universities to help strengthen the backbones of these economic corridors, fortify national connectivity, and accelerate the growth of national science and technological capability.”

Reflecting in part MP3EI’s imperatives for investing in human capital and innovation, The Jakarta Post recently noted that Indonesia will have one of the largest college-going populations in the world by 2020 “but with limited access to market-oriented education opportunities within its borders.”

Study abroad trends to date

What then does all that suggest in terms of Indonesian demand for study abroad? Roughly 1% of the country’s current higher education enrolment base is internationally mobile. This amounted to about 43,000 students in 2011 according to OECD statistics, making Indonesia the third-largest source country in Southeast Asia after Vietnam and Malaysia. Working off an earlier estimate of the total number of students studying abroad, The Jakarta Post reports the top five destinations for Indonesian students are Australia, the US, Malaysia, Germany, and Japan. Indonesia is a top-10 source country for Australia but plays a relatively minor role in most other destination countries. And, as we have reported previously, Indonesian students are likely to be increasingly targeted by regional education providers in the years ahead. The Indonesian population skews young and current demand is heavily weighted to undergraduate programmes, particularly in business and STEM fields, and for related language studies. As the country’s middle class dramatically expands over the next decade, and as policy makers and families alike invest to keep pace with the demands of this rapid economic expansion, we can expect not only increasing higher education participation in Indonesia but greater demand for study abroad as well. Indonesians will expect, and will be able to invest in, greater access to higher education. This is particularly the case when it comes to access to the high-quality programmes that can help prepare Indonesian students for the demands of a rapidly changing economy and society, and that can help address the looming labour market gaps that will otherwise challenge the country’s dizzying growth forecasts through 2020 and beyond.

Most Recent

  • Demand for study abroad in Australia, Canada, UK already affected by new international education policies Read More
  • International school openings, enrolments, and revenues continue to expand Read More
  • South Korea announces results of annual evaluation of universities and colleges’ international programmes Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

Demand for study abroad in Australia, Canada, UK already affected by new international education policies New, restrictive policies concerning international students in the UK, Canada, and Australia are already having a significant impact...
Read more
South Korea announces results of annual evaluation of universities and colleges’ international programmes On 8 February 2024, the Korean government announced the results of its annual evaluation of colleges and universities’...
Read more
Australia’s “blueprint for change” for higher education calls for a more diverse and balanced international enrolment After just over a year of consultation and review, 820 written submissions, 180 meetings, and a hotly debated...
Read more
Australian unis brace for risk assessment as visa rejections continue Australia’s education providers continue to grapple with a significant spike in visa rejections. As many as 1 in...
Read more
Former edtech unicorn’s stock price plunges as universities take DIY approach to online learning The edtech giant 2U is experiencing market and financial pressures severe enough that earlier this month it warned...
Read more
Malaysia opens new post-study visa option for degree graduates Effective 1 December 2023, Malaysia introduced a package of new visa settings designed to make it easier for...
Read more
New policies, Erasmus+, and booming tourism boost Spain’s international education sector New government policies in Spain – as well as a changed competitive context in the broader international education...
Read more
Dutch universities detail plan to reduce international enrolment The Dutch government spent most of last year signalling its concern about the rapid growth of international student...
Read more
What are you looking for?
Quick Links