fbpx
Market intelligence for international student recruitment from ICEF
7th Aug 2012

New reports on student decision making from India, Pakistan, Indonesia, Egypt and Turkey

How do international students make the decision to study abroad? Do parents play an influential role? How do a student’s career goals play into the equation? And what carries more weight in selecting a college or university – tuition fees and general affordability or a school’s academic reputation? "Student Insight", a series of country-specific research reports produced by the British Council, provides a look into the process of students’ decision-making, examining areas such as the factors influencing country and university choice, major subjects in demand, and how students use the media. The newest reports available in the series cover India, Pakistan, Indonesia, Egypt and Turkey.

“Students approach the decision to study at a university overseas differently, depending on what country they are from,” says Elizabeth Shepherd, Research Director for Education Intelligence in Hong Kong. “Being sensitive to those cultural distinctions can make for a more nuanced and impactful recruitment strategy.”

Some highlights include:

  • India - When deciding which country to study in, potential undergraduate students cited quality of education, internationally recognised qualifications and career prospects as their top three considerations.
  • Turkey - 46% of undergraduate respondents and 50% of postgraduate respondents said employers were the single most important influencer on the decision to study overseas.
  • Egypt - Roughly 82% of survey respondents who indicated an interest in studying overseas were at the postgraduate level, with only 18% citing an interest in undergraduate study.
  • Indonesia - For potential undergraduate students, the top reason to choose a higher education institution overseas was the accessibility of scholarships.
  • Pakistan - 72% of respondents interested in pursing overseas study said they had not studied outside their home country before.

The reports - which cover China, South Korea, Thailand, Russia and Taiwan, among others - are available for purchase via the British Council website. Source: British Council

Most Recent

  • Australia’s Labor Party signals an increase in student visa fees Read More
  • Recruiting international students in Cameroon Read More
  • Germany: Outbound language travel grew again in 2024 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Australia’s Labor Party signals an increase in student visa fees Australians will vote in a federal election on 3 May 2025. The two main political parties contesting the...
Read more
Recruiting international students in Cameroon FAST FACTS Official name: Republic of Cameroon Geography: Cameroon is in Central Africa on the Gulf of Guinea....
Read more
Germany: Outbound language travel grew again in 2024 The 2024 annual report from the German Association of Language Travel Organizers (FDSV) reports continuing growth for the...
Read more
Enrolment surges in Spain’s language teaching sector Enrolment in Spanish language schools in Spain has now surged past pre-pandemic levels. The post-COVID recovery really took...
Read more
United States: Government enforcement action on schools, universities, and international students intensifies The Trump administration is intensifying its scrutiny of US higher education institutions and international students. As of April...
Read more
UK commission calls for a more strategic and sustainable approach to international student recruitment The United Kingdom’s most recent international education strategy was released in 2019. It set a target of attracting...
Read more
Ireland: Non-EU international students will be most affected by a new, increased threshold for available funds The Irish government has announced increases in the minimum funds requirements for foreign students. The changes will come...
Read more
SEVIS data reveals decline in international enrolments in the US in 2024/25 The Institute of International Education’s (IIE) Fall 2024 Snapshot reported a 3% increase in foreign enrolments in US...
Read more
What are you looking for?
Quick Links