Market intelligence for international student recruitment from ICEF
15th Aug 2012

In China, father (and mother) knows best: 65% of study abroad decisions made by parents

China is the world's biggest source of international students. By some estimates, more than one million Chinese students are studying abroad today, and a recent report from the International Business Times indicates that nearly 90% of China's high net-worth families are planning to send their children to study abroad (to say nothing of the aspirations of the country's burgeoning middle class). The image below illustrates where China's wealthiest families are sending their children to study abroad: The massive scale of the Chinese market has naturally drawn a growing field of competing destination countries, including emerging regional hubs such as Hong Kong. Against this backdrop of increasing competition, marketers and recruiters are always on the lookout for new insights as to how Chinese students make decisions about study abroad. And a new study reported in University World News points out that while students do play an important role in the process, it is often the parents that have the most influence over the final choice of study destination. The study, conducted by Dr. Peter Bodycott of the Hong Kong Institute of Education and Dr. Ada Lai of the University of Melbourne, was particularly concerned with students who had chosen to study in Hong Kong. With its geographical proximity, high quality of competitively priced education, and shared Confucian cultural heritage, Hong Kong is an attractive option for students from mainland China. In terms of the broad patterns of decision making they observed, the authors note:

"[Our] study identified two main types of students: those who initiated the idea of studying in Hong Kong, and those whose parents initiated the idea. In the process of initiation and making decisions, Confucian cultural roles of child and parent were largely followed."

Key findings of student's desires included the following:

  • Students were motivated by employment and study opportunities as well as the opportunity to travel outside of their home country. Underlying this motivation is a belief among students that higher education in China is limited educationally and that a degree from abroad or from Hong Kong would lead to enhanced language skills, new professional networks, and new career opportunities.
  • Students were also heavily influenced by the perspectives and experiences of family and friends, including those of peers that had returned from studies abroad to share their experiences.

In this respect, the factors reported in the study as driving student interest in gaining an education overseas are consistent with those from other research in this area. Other recent studies reinforce again that the major factors affecting Chinese students' choice of colleges abroad include the availability of their desired programme of study, the quality of the education, safety, philosophical approach to education, cost, and rankings. Further findings revealed:

  • In contrast, Chinese parents were more likely to be motivated by the intense competition for university places in China, their children's future employment prospects, and downstream opportunities for immigration.
  • Students most often felt that they had a role in the decision-making process. However, for 65% of the students in the study, the final decisions with respect to destination country, programme, and educational institution was made by the parents.

Please see University World News for additional findings and background on this important study. The original study paper is available for purchase via the Journal of Studies in International Education. Sources: University World News, Genius Recruiter

Most Recent

  • US Office of Management and Budget grants budget reprieve to key exchange programmes Read More
  • Canada: How is study permit processing taking shape this year? Read More
  • UK study visa grants strengthening in first half of 2025 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

US Office of Management and Budget grants budget reprieve to key exchange programmes In a highly unusual intervention in an area of Congressional authority, the US Office of Management and Budget...
Read more
Canada: How is study permit processing taking shape this year? There are two important and recurring themes in our conversations with education agents over the last few months...
Read more
UK study visa grants strengthening in first half of 2025 A 21 August 2025 data release from the UK Home Office shows that student visa grants were up...
Read more
Asian destinations show their strength in latest ranking of student cities The QS Best Student Cities 2026 rankings were released last month, and, for the first time ever, Seoul...
Read more
How does this current generation of students view the impact of AI? The following is a guest post contributed by Nannette Ripmeester, the Regional Director for Europe and North America...
Read more
Many foreign students want to stay in Germany but need more help with the transition to life after study Early findings from an extensive survey of international students in Germany finds that two-thirds would like to stay...
Read more
How post-study work rights can make or break the return on investment for study abroad The following is a guest post contributed by Tim O’Brien and Claire Clifford from INTO University Partnerships, where...
Read more
Australia prioritises amendments to ESOS Act in legislative agenda The Australian government has signalled that amendments to the Education Services for Overseas Students (ESOS) Act 2000 are back...
Read more
What are you looking for?
Quick Links