fbpx
Market intelligence for international student recruitment from ICEF
Help shape the future of international education at the ICEF Monitor Global Summit London, September 23rd 2024
14th May 2012

World tourism revenues pass US$1 trillion in 2011

The United Nations World Tourism Organization (UNWTO) is reporting that international tourism revenues surpassed US$1 trillion in 2011. Writing recently in UNWTO World Tourism Barometer, the UN agency finds that world tourism continues "to recover from the losses of crisis year 2009 and hit new records in most destinations." Recruiters who look to underlying tourism patterns for indicators of demand for international education will definitely be encouraged by the latest figures. Total global revenues were estimated at US$1,030 billion in 2011, up nearly 11% from the industry total of US$928 billion the year before. When adjusted for inflation and exchange rate fluctuations, real revenue growth year-over-year was 3.8%. International arrivals increased by just over 4% during the same period and totalled nearly 930 million in 2011. The Americas recorded the largest revenue increase with a 5.7% gain, followed by Europe at 5.2%, Asia at 4.3%, and Africa with 2.2% growth over 2010. The Middle East was the only region posting negative growth, down 14% in 2011. The UNWTO particularly cited the BRIC nations – key drivers of demand in global education markets – for their substantial growth in international tourism expenditures.

Many source markets generated strong demand in 2011. However, it was the BRIC countries (Brazil, Russia, India, and China) that continued to stand out.

China’s expenditure on international tourism increased by US$18 billion to US$73 billion, the Russian Federation increased by US$6 billion to US$32 billion, Brazil by US$5 billion to US$21 billion, and India by US$3 billion to US$14 billion. Together, their increases accounted for an additional US$32 billion, a value equivalent to the eighth largest source market by expenditure. In terms of market share among major global regions, UNWTO notes that Europe is the world leader with a 45% share of global tourism, followed by Asia with 28%, and the Americas at 19%. Of the advanced economy source markets, Germany, Australia, Norway, Belgium and Canada reported the biggest absolute growth. Destinations where international tourism receipts grew by US$ 5 billion or more in absolute terms include the United States, Spain, France, Thailand, and Hong Kong. Source: UNWTO

Most Recent

  • Australia moves to curtail onshore “visa hopping” Read More
  • ICEF Podcast: The outlook for international education in the USA – live from NAFSA Read More
  • Canada’s Immigration Minister signals that changes are coming to post-study work rights Read More

Most Popular

  • Comparing student visa proof of funds requirements across 20 study destinations Read More
  • Canada: More provincial cap numbers announced; IRCC moves up end date for post-graduate work for partnership programmes Read More
  • Lessons from Denmark: The downside of limiting international student flows Read More

Because you found this article interesting

Australia moves to curtail onshore “visa hopping” Australia’s Minister for Home Affairs Clare O’Neil announced today the next phase of implementation in the package of...
Read more
ICEF Podcast: The outlook for international education in the USA – live from NAFSA Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some recent industry news, including an...
Read more
Canada’s Immigration Minister signals that changes are coming to post-study work rights For more than 15 years now, international students have been able to come to Canada, complete any type...
Read more
IDP investor guidance warns of market downturn through 2025 IDP Education is one the largest service providers in international education. As a publicly traded company on the...
Read more
Number of English-taught degree programmes rises by 22% from 2021 to 2024 A new report from British Council and Studyportals, “Mapping English-taught Programmes Worldwide,” reveals that in 2024, there are...
Read more
Prospect survey points to key factors in study abroad planning for 2024 A global survey of nearly 27,500 prospective international students provides some helpful insights on key decision points in...
Read more
US launches new market diversification dashboard Given the need for new and better ways to collect and interpret data on international student movement, we...
Read more
US ELT sector continues a gradual recovery Intensive English programmes (IEPs) in the United States are reporting more modest growth for 2023, after a post-pandemic...
Read more
What are you looking for?
Quick Links