fbpx
Market intelligence for international student recruitment from ICEF
Help shape the future of international education at the ICEF Monitor Global Summit London, September 23rd 2024
22nd Mar 2012

New survey highlights key considerations in working with agents

INTO University Partnerships operates 12 joint ventures with universities in the US and UK and annually admits more than 5,000 students to its preparatory study centres. INTO also conducts an annual survey of nearly 700 agents from its global recruitment network. Findings from the most recent survey were recently presented on the INTO blog. We have summarized a few highlights below.

  • The influence of both parents and agent counsellors on student choices is greater for younger students but tends to diminish as students get older and as they progress to higher levels of study. The INTO survey found that students were the key decision makers in their study abroad plans 13% of the time for secondary or pathway studies. The percentage of cases in which the student was the key decision maker jumped up to 42% for undergraduate programmes and a whopping 79% for post-graduate studies.
  • The survey found that most students have decided on the country in which they plan to study prior to visiting an agent. However, only 12% had also decided on a specific institution before their agent visit. This underscores that agents play a critical role at that point in the decision-making process and are in a position to heavily influence the student's choice of institution as a result.
  • Agent counsellors reported that service quality – the responsiveness and effectiveness of the support from educators – is the thing they value most (even more than scholarships or other financial incentives) in their dealings with institutions.

For more on current findings for global agent surveys, please see our earlier report on i-graduate's 2011 Agent Barometer and our recent presentation at the 2012 Languages Canada conference. Source: INTO University Partnerships

Most Recent

  • Australia moves to curtail onshore “visa hopping” Read More
  • ICEF Podcast: The outlook for international education in the USA – live from NAFSA Read More
  • Canada’s Immigration Minister signals that changes are coming to post-study work rights Read More

Most Popular

  • Comparing student visa proof of funds requirements across 20 study destinations Read More
  • Canada: More provincial cap numbers announced; IRCC moves up end date for post-graduate work for partnership programmes Read More
  • Lessons from Denmark: The downside of limiting international student flows Read More

Because you found this article interesting

IDP investor guidance warns of market downturn through 2025 IDP Education is one the largest service providers in international education. As a publicly traded company on the...
Read more
Prospect survey points to key factors in study abroad planning for 2024 A global survey of nearly 27,500 prospective international students provides some helpful insights on key decision points in...
Read more
US launches new market diversification dashboard Given the need for new and better ways to collect and interpret data on international student movement, we...
Read more
Agent survey finds growing interest in alternative destinations; many students “hedging” plans with multiple applications The 2024 edition of INTO University Partnerships’ Global Agent Survey has just been released amid a context of...
Read more
UK confirms Graduate Route will remain in place; plans “crackdown” on student visas and “rogue agents” Ahead of a snap general election called for 4 July 2024, and after months of speculation, a joint...
Read more
Survey of Japanese agents indicates significant recovery in outbound student numbers for 2023 The annual survey of The Japan Association of Overseas Studies (JAOS) has just been released. This year’s survey...
Read more
UK: Review finds no abuse of Graduate Route; recommends that current work rights remain in place for international students Following months of speculation, the UK’s Migratory Advisory Committee (MAC) has concluded its “rapid review” of the Graduate...
Read more
Australian government to set international student cap UPDATE, 15 MAY 2024: Government statements since 11 May indicate that the implementation date for international enrolment caps...
Read more
What are you looking for?
Quick Links