Market intelligence for international student recruitment from ICEF

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How and when international students use school websites and social media in planning for study abroad

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

Survey: Student recruitment the main driver for institutional web strategy

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

The business case for translating your website

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

Is fear of unqualified leads holding back your school website?

Is fear of unqualified leads holding back your school website?

The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...

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